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Areas of Interest
May 17th, 2022
‘Drinkable Sunscreen’ Not Backed by Science, California AG Says in Settlement Announcement
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "‘Drinkable Sunscreen’ Not Backed by Science, California AG Says in Settlement Announcement" published by Natural Products Insider. The article outlines a California dermatologist’s claim he developed a drinkable supplement providing protection from the sun. California Attorney General Rob Bonta said the claim misled consumers. Jeff explains a genuine belief of efficacy isn’t good enough for market regulators. He is quoted saying, “When making claims about the health and safety of consumers, just believing that something is true probably isn’t going to be enough. You’re going to want to make sure that you really do have competent and reliable scientific evidence to back up the claims that you are making.”
Read the full article here.
Other Quoted
Contradictory CIPA Rulings Leave Both Sides Saying They’re Right
Daily Journal quotes Jeremy S. Goldman on recent CIPA rulings in Los Angeles courts that reveal a conflicting landscape, where opposing interpretations have left both sides claiming legitimacy. View Article
April 8 2024
‘100%’ Sustainable Claims Pose Mounting Legal Risk for Companies
Bloomberg Law quotes Jeffrey A. Greenbaum on new lawsuits targeting bold marketing claims such as “100% sustainable” that could be misleading consumers. View Article
February 27 2024
Science-Backed Training Helps the Ad Industry Avoid Greenwashing
AdWeek quotes Jeffrey A. Greenbaum on a new training certification program aimed to help advertisers understand how greenwashing can occur. Jeffrey is mentioned as a contributor to the course content. View Article
February 27 2024