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Areas of Interest
May 17th, 2022
‘Drinkable Sunscreen’ Not Backed by Science, California AG Says in Settlement Announcement
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "‘Drinkable Sunscreen’ Not Backed by Science, California AG Says in Settlement Announcement" published by Natural Products Insider. The article outlines a California dermatologist’s claim he developed a drinkable supplement providing protection from the sun. California Attorney General Rob Bonta said the claim misled consumers. Jeff explains a genuine belief of efficacy isn’t good enough for market regulators. He is quoted saying, “When making claims about the health and safety of consumers, just believing that something is true probably isn’t going to be enough. You’re going to want to make sure that you really do have competent and reliable scientific evidence to back up the claims that you are making.”
Read the full article here.
Other Quoted
The Television Academy’s Second Annual AI Summit Pushed Calm—and Concern
IndieWire quotes Andrew Folks who spoke on a panel of legal experts at the Television Academy’s AI Summit at the Saban Media Center in North Hollywood. The speakers addressed AI's impact on the industry and talent. Mr. Folks stated that privacy and copyright laws “are grappling” to address AI. He explained regulatory actions, and the application of copyright law. He also discussed litigation, including how OpenAI and Google in a government proposal argued that fair use protections apply to all copyrighted material used for AI purposes. The article noted, "over 400 A-List Hollywood power players condemned such an action." View Article
March 21 2025
ICAS Announces Winners of the 2025 Global Awards at Annual Meetings in Mumbai
ICAS quotes Jeffrey A. Greenbaum on the importance of advertising self-regulation in protecting consumers and guiding brands on best practices in advertising. An international independent jury of self-regulatory experts chaired by Jeff chose six winners that contribute to responsible marketing practices and a more effective and impactful self-regulatory system. View Article
March 18 2025
Vegas Lights, Industry Nights, and the Future of Games
DICE quotes Sean F. Kane on the legal implications of generative AI in video games, including intellectual property uncertainty, privacy and data risks, and shifting platform policies.
March 17 2025
