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August 6th, 2015
Enforcement of the Digital Advertising Alliance’s Mobile Guidance Will Begin on September 1st
Starting on September 1, 2015, all companies that collect and use data across sites or apps for interest-based advertising - including carriers, apps, ad networks, brands, agencies and publishers - will be required to demonstrate compliance with the Digital Advertise Alliance's Mobile Guidance on its Self-Regulatory Principles ("DAA Mobile Guidance"), which was issued in July, 2013. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will be enforcing compliance with the DAA Mobile Guidance, over which both will continue to have independent oversight.
The DAA Mobile Guidance was developed to give consumers confidence in transparency and choice about how their data is used and collected when using mobile devices for information, purchases and entertainment. The Mobile Guidance explains how the Self-Regulatory Principles apply to: data collection about web viewing over time and across third-party websites and applications; precise location data tracking; and to what extent personal contacts, calendar information and photos or videos may be accessed on a device. In addition, the DAA recently launched two new mobile tools for consumers to set preferences for data collection and use across apps for interest-based advertising and other applicable uses.
For more information about the DAA's announcement of the CBBB and DMA's September 1st enforcement plans, or other privacy and data security issues, please contact S. Gregory Boyd (CIPP/US) at (212) 826-5581 or firstname.lastname@example.org, Jeremy Goldman (CIPP/US) at (212) 705 4843 or email@example.com, Jessica Smith at (212) 705-4876 or firstname.lastname@example.org, or any other member of Frankfurt Kurnit's Privacy & Data Security Group.
Other Privacy & Data Security Law Alerts
Six Steps to Help Your Team Comply with the New SEC Public Company Cybersecurity Rules
On July 26, 2023, the Securities Exchange Commission (“SEC”) approved final Rules entitled Cybersecurity Risk Management, Strategy, Governance, and Incident Disclosure (the “Rules”). The Rules require certain cybersecurity incident disclosures on Form 8-K, generally within 4 business days after the determination that a cybersecurity incident is material. Read more.
August 1 2023
Five Action Items to Help You Prepare for the Wave of Privacy Enforcement Starting July 2023
Mark your calendars - July 2023 is an important month for US privacy enforcement. Read more.
June 21 2023
Washington “My Health My Data” Act Dramatically Alters Health Data Compliance Landscape
Washington State’s My Health My Data Act (“the Act”) introduces a sweeping set of obligations for nearly all entities that do business in the state and that handle “consumer health data,” a broad new class of health-related data separate from that regulated by the federal Health Insurance Portability and Accountability Act (“HIPAA”). Read more.
April 24 2023