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August 6th, 2015
Enforcement of the Digital Advertising Alliance’s Mobile Guidance Will Begin on September 1st
Starting on September 1, 2015, all companies that collect and use data across sites or apps for interest-based advertising - including carriers, apps, ad networks, brands, agencies and publishers - will be required to demonstrate compliance with the Digital Advertise Alliance's Mobile Guidance on its Self-Regulatory Principles ("DAA Mobile Guidance"), which was issued in July, 2013. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will be enforcing compliance with the DAA Mobile Guidance, over which both will continue to have independent oversight.
The DAA Mobile Guidance was developed to give consumers confidence in transparency and choice about how their data is used and collected when using mobile devices for information, purchases and entertainment. The Mobile Guidance explains how the Self-Regulatory Principles apply to: data collection about web viewing over time and across third-party websites and applications; precise location data tracking; and to what extent personal contacts, calendar information and photos or videos may be accessed on a device. In addition, the DAA recently launched two new mobile tools for consumers to set preferences for data collection and use across apps for interest-based advertising and other applicable uses.
For more information about the DAA's announcement of the CBBB and DMA's September 1st enforcement plans, or other privacy and data security issues, please contact S. Gregory Boyd (CIPP/US) at (212) 826-5581 or email@example.com, Jeremy Goldman (CIPP/US) at (212) 705 4843 or firstname.lastname@example.org, Jessica Smith at (212) 705-4876 or email@example.com, or any other member of Frankfurt Kurnit's Privacy & Data Security Group.
Other Privacy & Data Security Law Alerts
Privacy News for Q2 2022
A summary of privacy news and trends we have seen in the first half of 2022. Read more.
June 2 2022
Does Your Loyalty Program Violate the CCPA?
California Attorney General Rob Bonta tweeted and released a statement that his office has sent warning letters to businesses in a variety of industries for alleged failure to comply with CCPA. Read more.
February 3 2022
iOS 15 Brings New Privacy Controls That Will Impact Advertising Initiatives
After months in beta, Apple is releasing iOS 15 to the public. Building upon the Privacy Nutrition Labels and App Tracking Transparency (ATT) framework introduced in iOS 14.5, iOS 15 introduces new privacy controls that will impact brand marketing initiatives and the ad tech ecosystem. Although these controls are not an iOS 14.5-caliber seismic event, they are yet another example of how platform providers have become de facto regulators of privacy. Read more.
September 20 2021