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August 6th, 2015
Enforcement of the Digital Advertising Alliance’s Mobile Guidance Will Begin on September 1st
Starting on September 1, 2015, all companies that collect and use data across sites or apps for interest-based advertising - including carriers, apps, ad networks, brands, agencies and publishers - will be required to demonstrate compliance with the Digital Advertise Alliance's Mobile Guidance on its Self-Regulatory Principles ("DAA Mobile Guidance"), which was issued in July, 2013. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will be enforcing compliance with the DAA Mobile Guidance, over which both will continue to have independent oversight.
The DAA Mobile Guidance was developed to give consumers confidence in transparency and choice about how their data is used and collected when using mobile devices for information, purchases and entertainment. The Mobile Guidance explains how the Self-Regulatory Principles apply to: data collection about web viewing over time and across third-party websites and applications; precise location data tracking; and to what extent personal contacts, calendar information and photos or videos may be accessed on a device. In addition, the DAA recently launched two new mobile tools for consumers to set preferences for data collection and use across apps for interest-based advertising and other applicable uses.
For more information about the DAA's announcement of the CBBB and DMA's September 1st enforcement plans, or other privacy and data security issues, please contact S. Gregory Boyd (CIPP/US) at (212) 826-5581 or gboyd@fkks.com, Jeremy Goldman (CIPP/US) at (212) 705 4843 or jgoldman@fkks.com, Jessica Smith at (212) 705-4876 or jsmith@fkks.com, or any other member of Frankfurt Kurnit's Privacy & Data Security Group.
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Other Privacy & Data Security Law Alerts
Business Takeaways from the FTC $5 Billion Settlement with Facebook
On July 24, 2019, the FTC announced a $5 billion settlement with Facebook to address Facebook’s alleged violations of the FTC Act and its 2012 consent order with the FTC. Read more.
July 26 2019
Are You Ready for the New York Cybersecurity Regulations’ September 3rd Deadline?
Financial institutions and insurance companies operating in New York have until September 3, 2018 to comply with the next phase of New York's Cybersecurity Regulations. Here's what you need to know to avoid regulatory scrutiny. Read more.
August 10 2018
New California Privacy Law Calls for Significant Changes
On the heels of the European General Data Protection Regulation (GDPR), California has now passed a digital privacy law that gives consumers more control over their personal information online. Read more.
June 29 2018
