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Areas of Interest
January 29th, 2023
First NFT Trademark Trial Pits Hermès Against Metabirkin Artist
Blockchain Technology Co-Chair Jeremy S. Goldman is quoted in the article, “First NFT Trademark Trial Pits Hermès Against Metabirkin Artist” published by Bloomberg Law. The article discusses the French luxury brand Hermès International SA’s trademark trial against digital artist Mason Rothschild. Hermès is arguing that Rothschild violated trademark law by creating and selling “MetaBirkin” NFTs that depict digital images of the famous Birkin handbag. The trial is expected to test the boundaries of artistic expression and how nonfungible tokens are viewed in the eyes of decades-old intellectual property law. Jeremy is quoted saying, “Deciding whether an NFT project is protected art or if it is a digital knockoff subject to trademark law is no easy job. You could have a one-of-one, oil-on-canvas painting that gets sold in a gallery and no one would treat that as merchandise or as a consumer product. But if you take that same painting, and you put it on posters, and you sell 100 of them, then it starts to look more like a commercial product.”
Read the full article and Jeremy’s quotes here.
Other Quoted
What Cannes Lions Can Teach Us About Advertising’s Most Important Customer
Cannes Lions brought important conversations to the stage about advertising’s most important stakeholder: the public. Read more.
July 2 2026
Global Brands Join Forces at Cannes to Champion Responsible Influencer Marketing
Hannah E. Taylor is quoted in the Wine Industry Network article covering the panel discussion, "#Ad to Impact: Embracing Responsibility, Empowering Creativity, Expanding Influence," held during Cannes Lions. Read more.
June 25 2026
The State of Google Consent Mode
Daniel M. Goldberg is quoted in Privado AI’s report, “The State of Google Consent Mode,” which examines how Google Consent Mode is increasing compliance risk for the top 250 websites. Read more.
June 22 2026
