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April 24th, 2023
FTC Eyes Revisions to the Guidelines that Shape Green Marketing
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "FTC Eyes Revisions to the Guidelines that Shape Green Marketing" published by Bloomberg Law. The article discusses the FTC's recent updates to the Green Guides, which influence state laws and will have a major impact on how brands can portray themselves and their products as environmentally friendly. The revisions come amid shifts in climate marketing, consumer perception, science, and the Biden administration's climate change plans. Jeff is quoted saying, "Even if the guides aren’t law, companies try to follow the advice closely." He adds, "We treat it like it is law."
Jeff notes that it is not in the long-term interest of a company to purposefully make false statements to reel in environmentally-conscious consumers. He says, “They’re not interested in tricking a consumer to buy a product once. That’s just not how you build a relationship with customers, and it’s not how you build a brand.”
Read the full article here.
Lawyer Who Cited Bogus Legal Opinions From ChatGPT Pleads AI Ignorance
Courthouse News Service, New York Law Journal, and Law360 mention Tyler Maulsby, Ronald C. Minkoff, and Ashley Alger as counsel to attorney Steven Schwartz and Levidow Levidow, whose court filings included fake case citations generated by ChatGPT. Read more.
June 9 2023
Greenwashing in the Crosshairs: Regulators Around the Globe Take Aim
AdWeek quotes Jeffrey A. Greenbaum on the FTC's updated Green Guides guidance, which discourages U.S. brands from misleading consumers through false advertising. Read more.
May 31 2023
How GCs Can Handle Internal Pressure To Hire A Certain Firm
Law360 quotes Tyler Maulsby on potential ethics issues when general counsels are pressured to steer work to specific law firms. Read more.
May 16 2023