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Areas of Interest
April 24th, 2023
FTC Eyes Revisions to the Guidelines that Shape Green Marketing
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "FTC Eyes Revisions to the Guidelines that Shape Green Marketing" published by Bloomberg Law. The article discusses the FTC's recent updates to the Green Guides, which influence state laws and will have a major impact on how brands can portray themselves and their products as environmentally friendly. The revisions come amid shifts in climate marketing, consumer perception, science, and the Biden administration's climate change plans. Jeff is quoted saying, "Even if the guides aren’t law, companies try to follow the advice closely." He adds, "We treat it like it is law."
Jeff notes that it is not in the long-term interest of a company to purposefully make false statements to reel in environmentally-conscious consumers. He says, “They’re not interested in tricking a consumer to buy a product once. That’s just not how you build a relationship with customers, and it’s not how you build a brand.”
Read the full article here.
Other Quoted
Don’t Let These Privacy Shifts Blindside You In 2026
AdExchanger quoted Holly Melton in an article examining the significant privacy and regulatory shifts expected to reshape the digital advertising landscape in 2026. Read more.
January 7 2026
FTC Weighs Petition to Revive ‘Click to Cancel’ Rule
Holly Melton was quoted in a Law.com in an article discussing the Federal Trade Commission's consideration of a petition to revive the "Click to Cancel" rule. Read more.
December 18 2025
Challenges in Opt-Out Design and Children’s Privacy Highlighted by Sling TV’s Settlement With California AG
Cybersecurity Law Report quoted Daniel Goldberg regarding California AG Rob Bonta's $530,000 settlement with Sling TV for CCPA violations related to opt-out processes and children's privacy protections. Read more.
December 1 2025
