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Areas of Interest
April 24th, 2023
FTC Eyes Revisions to the Guidelines that Shape Green Marketing
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "FTC Eyes Revisions to the Guidelines that Shape Green Marketing" published by Bloomberg Law. The article discusses the FTC's recent updates to the Green Guides, which influence state laws and will have a major impact on how brands can portray themselves and their products as environmentally friendly. The revisions come amid shifts in climate marketing, consumer perception, science, and the Biden administration's climate change plans. Jeff is quoted saying, "Even if the guides aren’t law, companies try to follow the advice closely." He adds, "We treat it like it is law."
Jeff notes that it is not in the long-term interest of a company to purposefully make false statements to reel in environmentally-conscious consumers. He says, “They’re not interested in tricking a consumer to buy a product once. That’s just not how you build a relationship with customers, and it’s not how you build a brand.”
Read the full article here.
Other Quoted
New California Law Requires Sellers To Warn That Digital ‘Purchases’ Might Vanish
MediaPost quotes Jeffrey A. Greenbaum on California Governor Gavin Newsom's newly signed bill that will prohibit sellers from advertising digital material with the words “buy” or “purchase,” unless the sellers also disclose that they can revoke access at any time. View Article
September 27 2024
More and More Artists Want Trump to Stop Using Their Music. They Face a Costly Fight
NPR quotes Jacqueline Charlesworth on the music lawsuits against Donald Trump, following White Stripes' becoming the latest band to sue Trump for unauthorized use of copyrighted material in his campaign to become president. She notes the sheer volume of complaints against Trump for his music selections may be a record. Ms. Charlesworth also distinguishes claims of transformative use from just using music to promote a campaign. View Article
September 17 2024
SEC Is Coming After OpenSea—These Are the NFTs That Could Be in Trouble
Decrypt quotes Jeremy S. Goldman on how far-reaching the SEC's push into the NFT market might become following the SEC's anticipated lawsuit against NFT marketplace, OpenSeas. View Article
September 9 2024
