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Areas of Interest
May 13th, 2022
FTC To Unveil Proposed Revisions To Endorsement Guides
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “FTC To Unveil Proposed Revisions To Endorsement Guides” published by MediaPost. The article discusses the Federal Trade Commission’s plan to unveil a long-awaited proposed update to its guidance regarding online endorsements. Jeff is quoted on the guidance saying it will offer an, “important window into what the current commission believes are the key issues” surrounding influencer marketing. He adds, “This is guidance we've been waiting for for a long time” and “Social media and influencer marketing is one of the most important aspects of marketing today and advertisers are anxiously waiting to see what the FTC has to say on these issues.”
Rad the full article here.
Other Quoted
AI Governance Strategies for Privacy Pros
Cybersecurity Law Report quotes Daniel M. Goldberg on the current AI legal landscape and how to practically approach AI governance. View Article
April 19 2024
Contradictory CIPA Rulings Leave Both Sides Saying They’re Right
Daily Journal quotes Jeremy S. Goldman on recent CIPA rulings in Los Angeles courts that reveal a conflicting landscape, where opposing interpretations have left both sides claiming legitimacy. View Article
April 8 2024
‘100%’ Sustainable Claims Pose Mounting Legal Risk for Companies
Bloomberg Law quotes Jeffrey A. Greenbaum on new lawsuits targeting bold marketing claims such as “100% sustainable” that could be misleading consumers. View Article
February 27 2024