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Areas of Interest
May 13th, 2022
FTC To Unveil Proposed Revisions To Endorsement Guides
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “FTC To Unveil Proposed Revisions To Endorsement Guides” published by MediaPost. The article discusses the Federal Trade Commission’s plan to unveil a long-awaited proposed update to its guidance regarding online endorsements. Jeff is quoted on the guidance saying it will offer an, “important window into what the current commission believes are the key issues” surrounding influencer marketing. He adds, “This is guidance we've been waiting for for a long time” and “Social media and influencer marketing is one of the most important aspects of marketing today and advertisers are anxiously waiting to see what the FTC has to say on these issues.”
Rad the full article here.
Other Quoted
Brands Review Data Privacy Policies After $1.2 Million Sephora Settlement
The Wall Street Journal quotes Daniel M. Goldberg on how California’s data privacy laws are affecting marketers. Read more.
September 29 2022
Metaverse IRL: Tackling Privacy Amid the Rampant Hype and Burst of Deals
Gregory Boyd and Daniel M. Goldberg are quoted in Cybersecurity Law Report’s article, “Metaverse IRL: Tackling Privacy Amid the Rampant Hype and Burst of Deals.” Read more.
September 27 2022
How CC0 Can Help – or Hurt – NFT Projects
The Block quotes Jeremy S. Goldman on ownership and copyright for NFT projects. Read more.
September 14 2022
