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Areas of Interest
May 13th, 2022
FTC To Unveil Proposed Revisions To Endorsement Guides
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “FTC To Unveil Proposed Revisions To Endorsement Guides” published by MediaPost. The article discusses the Federal Trade Commission’s plan to unveil a long-awaited proposed update to its guidance regarding online endorsements. Jeff is quoted on the guidance saying it will offer an, “important window into what the current commission believes are the key issues” surrounding influencer marketing. He adds, “This is guidance we've been waiting for for a long time” and “Social media and influencer marketing is one of the most important aspects of marketing today and advertisers are anxiously waiting to see what the FTC has to say on these issues.”
Rad the full article here.
Other Quoted
Automated Content Recognition Technology Takes Privacy Enforcement Spotlight
The IAPP quotes Andrew Folks in its coverage of Texas’ lawsuits over automated content recognition technology. Read more.
January 26 2026
Don’t Let These Privacy Shifts Blindside You In 2026
AdExchanger quoted Holly Melton in an article examining the significant privacy and regulatory shifts expected to reshape the digital advertising landscape in 2026. Read more.
January 7 2026
FTC Weighs Petition to Revive ‘Click to Cancel’ Rule
Holly Melton was quoted in a Law.com in an article discussing the Federal Trade Commission's consideration of a petition to revive the "Click to Cancel" rule. Read more.
December 18 2025
