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Areas of Interest
May 13th, 2022
FTC To Unveil Proposed Revisions To Endorsement Guides
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “FTC To Unveil Proposed Revisions To Endorsement Guides” published by MediaPost. The article discusses the Federal Trade Commission’s plan to unveil a long-awaited proposed update to its guidance regarding online endorsements. Jeff is quoted on the guidance saying it will offer an, “important window into what the current commission believes are the key issues” surrounding influencer marketing. He adds, “This is guidance we've been waiting for for a long time” and “Social media and influencer marketing is one of the most important aspects of marketing today and advertisers are anxiously waiting to see what the FTC has to say on these issues.”
Rad the full article here.
Other Quoted
New California Law Requires Sellers To Warn That Digital ‘Purchases’ Might Vanish
MediaPost quotes Jeffrey A. Greenbaum on California Governor Gavin Newsom's newly signed bill that will prohibit sellers from advertising digital material with the words “buy” or “purchase,” unless the sellers also disclose that they can revoke access at any time. View Article
September 27 2024
More and More Artists Want Trump to Stop Using Their Music. They Face a Costly Fight
NPR quotes Jacqueline Charlesworth on the music lawsuits against Donald Trump, following White Stripes' becoming the latest band to sue Trump for unauthorized use of copyrighted material in his campaign to become president. She notes the sheer volume of complaints against Trump for his music selections may be a record. Ms. Charlesworth also distinguishes claims of transformative use from just using music to promote a campaign. View Article
September 17 2024
SEC Is Coming After OpenSea—These Are the NFTs That Could Be in Trouble
Decrypt quotes Jeremy S. Goldman on how far-reaching the SEC's push into the NFT market might become following the SEC's anticipated lawsuit against NFT marketplace, OpenSeas. View Article
September 9 2024
