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Areas of Interest
May 13th, 2022
FTC To Unveil Proposed Revisions To Endorsement Guides
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, “FTC To Unveil Proposed Revisions To Endorsement Guides” published by MediaPost. The article discusses the Federal Trade Commission’s plan to unveil a long-awaited proposed update to its guidance regarding online endorsements. Jeff is quoted on the guidance saying it will offer an, “important window into what the current commission believes are the key issues” surrounding influencer marketing. He adds, “This is guidance we've been waiting for for a long time” and “Social media and influencer marketing is one of the most important aspects of marketing today and advertisers are anxiously waiting to see what the FTC has to say on these issues.”
Rad the full article here.
Other Quoted
#FromTheFrontLines: These Entertainment Lawyers Break Down What Black Creatives Are Striking For
Essence spoke with Marcie Cleary on the WGA and SAG-AFTRA strikes over ongoing labor disputes with the Alliance of Motion Picture and Television Producers. View Article
August 18 2023
Future or Fad: Will Headless Brands Rewrite the Book on Branding?
Culture3 quotes Jeremy S. Goldman on the rising popularity of “headless brands” in the blockchain community. Read more.
July 31 2023
Fla. Bar CTA Program Could Be Win For Solos Across The US
Law360 quotes Tyler Maulsby on a recent Florida Bar initiative offering all Florida attorneys a free client trust accounting management service. Read more.
July 20 2023