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May 6th, 2015
Nomi Technologies provides mobile-based tracking services to retailers. The company places sensors in its clients' stores, and those sensors track customer traffic patterns by analyzing customers' mobile phone signals. Nomi uses the customer data to report to its clients on the percentage of consumers passing by the store versus those entering the store, the average length of time the consumer spends in the store, the percentage of repeat customers, and the number of customers who also visited another client store location.
For more information about privacy policies and other data security matters, please contact S. Gregory Boyd CIPP/US at (212) 826-5581 or email@example.com, Jeremy Goldman CIPP/US at (212) 705 4843 or firstname.lastname@example.org, Jessica Smith at (212) 705-4876 or email@example.com, or any other member of Frankfurt Kurnit's Privacy & Data Security Group.
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