Kimberly M. Maynard is a partner in the Trademark & Brand Management and Litigation Groups. She represents emerging and established companies on intellectual property matters across a variety of industries, including technology, fashion, jewelry, finance, food, automotive, television and dance. World Intellectual Property Review recently included Ms. Maynard as a “Trailblazer” in its “Influential Women in IP” list and recognized her as an outstanding IP Practitioner in their WIPR Leaders Guide 2021, and World Trademark Review named her one of the “World’s Leading Trademark Professionals."
Ms. Maynard guides her clients through all aspects of domestic and international brand-building and brand management. She works hard to understand client business goals and to craft practical, cost-effective legal strategies that meet those goals. Ms. Maynard analyzes and assesses the benefits and risks associated with adopting new brands, prepares and implements strategies for the development of new brands, and protects and expands established brands. Ms. Maynard represents clients before the Trademark Trial and Appeal Board and litigates cases involving complex trademark, trade dress, advertising, copyright and design patent issues in federal court. She also negotiates complex license and settlement agreements, advises on domain names and social media, and counsels on the proper use of trademarks and trade dress. Recently, she was part of the Frankfurt Kurnit team that represented Sprint in a high-profile false advertising case.
Prior to joining Frankfurt Kurnit, Ms. Maynard was an associate at BakerHostetler, where, among other things, she led a team of lawyers in an appeal of a Trademark Trial and Appeal Board decision before the Southern District of New York — ultimately securing ownership of trademarks for a major New York City dance theater. Prior to law school, Ms. Maynard was affiliated with Trisha Brown Dance Company.
Ms. Maynard is a member of the New York State Bar Association (Intellectual Property Group) and a member of the U.S. Trademark Law Committee (Intellectual Property Owners Association). She serves on INTA’s Bulletin Committee and was an Adjunct Professor at New York Law School, where she helped start the PTO Trademark Clinic. She is admitted to practice in the New York and New Jersey state courts, as well as in the Southern and Eastern Districts of New York, the District of New Jersey, and the Court of Appeals for the Second Circuit.
awards & recognition
World Intellectual Property Review's Leaders Guide "Outstanding IP Practitioner" (2021)
World Trademark Review 1000 – The World’s Leading Trademark Professionals (2021)
New York Metro Super Lawyers "Super Lawyer" in Intellectual Property (2016-2021)
World Intellectual Property Review's "Influential Women in IP - Trailblazer" (2019)
New York Metro Super Lawyers "Rising Star" in Intellectual Property (2012-2015)
Recipient, The Legal Aid Society, Pro Bono Publico Award (2015)
Michigan State University (BA, summa cum laude, 2002)
Duke University School of Law (JD, high honors¸ Order of the Coif, 2009)
- Global Editor, Duke Law Journal of Law and Contemporary Problems
Upcoming Speaking Engagements
Past Speaking Engagements
The Trademark Modernization Act
Kimberly Maynard presents, "The Trademark Modernization Act" during a virtual panel for the Corporate IP Institute (CIPI).
October 19 2021
2021 IPO Annual Meeting
Kimberly Maynard presents, "The Trademark Modernization Act Goes Live" during a virtual session for the Intellectual Property Owners Association annual meeting.
September 29 2021
Protecting Trademarks Post-Brexit: Implications of Brexit on IP Rights
Kimberly Maynard presents “Protecting Trademarks Post-Brexit: Implications of Brexit on IP Rights” during a webinar for Strafford.
February 23 2021
A View from Congress: New Copyright and Trademark Laws from 2020
The final days of 2020 saw Congress pass three new copyright and trademark laws that could impact your business: the Trademark Modernization Act, the Copyright Alternative in Small-Claims Enforcement (CASE) Act, and the Protecting Lawful Streaming Act. And a draft bill for reforming the Digital Millennium Copyright Act (DMCA) is circulating in committee. Kimberly Maynard and Craig Whitney break down these new laws and explain why they should matter to you. Read more.
February 11 2021
Canadian Institutes Virtual 27th Annual Advertising & Marketing Law Conference
Kimberly Maynard presents "Making Your Mark and Staking Your Claim: Winning Strategies Trademark Protection and Brand Preservation" during the Canadian Institutes Virtual 27th Annual Advertising & Marketing Law Conference. Ms. Maynard is Chair of the third day of the conference.
January 21 2021
Putting 2020 Behind Us: Lessons from Ten Important Trademark Decisions of the Year
2020 was a big year for trademarks. Join Catherine Farrelly, Kimberly Maynard, and Rachel Santori for a discussion of ten important trademark decisions from the Federal Courts and the Trademark Trial and Appeal Board covering the unlawful use doctrine, color marks, parody and the First Amendment, standing, laches, and more. Read more.
January 14 2021
Hindsight is 20/20: 2020’s Unique Impact on Brands
2020 has left its mark on everyone, everywhere. Brands are no exception. Join Catherine Farrelly and Kimberly Maynard as they reflect on the developments in trademark law and brand positioning that 2020 has brought. Read more.
December 15 2020
Font Legal Issues: More Interesting & Relevant Than You’d Think
A font licensing problem: from advertisers to brands to entertainment companies, most companies have one, but many don’t realize it until it’s too late. Join Jeremy S. Goldman and Kimberly Maynard for a lively discussion about the legal issues surrounding fonts and typeface. Read more.
December 8 2020
IPO Virtual Annual Meeting
Kimberly Maynard presents “Infringement or Fair Use?” during the Intellectual Property Owners Association’s Virtual Annual Meeting.
September 21 2020
Frankfurt Kurnit’s Fifth Annual (Now “Virtual”) Advertising Law Summit
Join us on June 18th for our Fifth Annual Advertising Law Summit. This will be our first virtual version. We will fill your screen with thought leaders from the FTC and our own ranks to tackle the most challenging legal and business issues facing advertisers today. Read more.
June 18 2020
Protecting Your Brand During a Pandemic
Protecting your brand and reputation is always important. But when a pandemic makes compliance with use and filing deadlines impossible, cancels licensing opportunities, and all but closes the courts -- how do you inoculate your most valuable assets against harm? Listen as two of the country’s leading trademark and brand management lawyers provide tips for brand stewards managing in a time of crisis. Read more.
April 30 2020
Intellectual Property in Marketing
March 18 2020
MIP: Global Trademark Forum 2020
Kimberly M. Maynard moderates “IP Monetization and Licensing Strategies” during the Managing Intellectual Property Global Trademark Forum in New York.
March 10 2020
NYIPLA: Deposition Skills – Video Stop
Kimberly M. Maynard is a panelist during the New York Intellectual Property Law Association’s CLE program “Deposition Skills – Video Stop” based on a weekly political podcast.
February 19 2020
WIPR Influential Women in IP Conference
Kimberly M. Maynard presents "The Current Landscape for Women in IP: How Far Have We Come and Where Are We Going?" during a panel at the WIPR Influential Women in IP conference in San Francisco.
October 15 2019
MIP International Women’s Leadership Forum
Kimberly M. Maynard is on the “Licensing: Monetizing the Value of Your IP Assets” panel during the Managing Intellectual Property Women’s Leadership Forum in Chicago.
September 12 2019
MIP International Women’s Leadership Forum
Kimberly M. Maynard moderates the "Successfully Managing and Protecting Your Brand" panel at Managing Intellectual Property's International Women's Leadership Forum in New York.
June 6 2019
2018 American Cheese Society Annual Conference
July 27 2018
2018 International Trademark Association Meeting
Kimberly M. Maynard leads a 'Table Topic' titled "Trademark Claims: Does Your Insurance Policy Cover Them?" at the International Trademark Association's annual meeting in Seattle.
May 23 2018
International Considerations and Licensing Webinar
Kimberly M. Maynard is a panelist for the American Cheese Society’s webinar “International Considerations and Licensing”.
February 15 2018
Advanced Trademark Webinar
Kimberly M. Maynard is a panelist on the American Cheese Society’s webinar “Advanced Trademark”.
January 18 2018
APAP | NYC 2018 Conference
January 13 2018
Intellectual Property Rights Overview Webinar
Kimberly M. Maynard is a panelist for the American Cheese Society’s webinar “Intellectual Property Rights Overview.”
December 14 2017
Young Practitioners & Trademark Administrators Panel
Kimberly M. Maynard moderates the International Trademark Association's Young Practitioners & Trademark Administrators Panel “From Creation to Console—Understanding IP in a Video Game World” in New York.
September 25 2017
INTA Annual Meeting: U.S. Trademark Basics for Non-US Practitioners
Kimberly M. Maynard leads a 'Table Topic' on U.S. Trademark Basics for Non-US Practitioners at the INTA Annual Meeting.
May 23 2017
news & press
Thirty-five Frankfurt Kurnit Attorneys Named to Super Lawyers New York Metro List for 2021
The list includes: Christopher R. Chase, Victoria Cook, Lisa E. Davis, Caren Decter, Catherine M.C. Farrelly, Michael P. Frankfurt, Hayden Goldblatt, Jeffrey A. Greenbaum, John B. Harris, Richard B. Heller, Richard Hofstetter, Nicole Hyland, Candice Kersh, Rick Kurnit, Brian E. Maas, Richard Maltz, Jeffrey Marks, Kimberly Maynard, Mark Merriman, Ronald C. Minkoff, Brian G. Murphy, Edward H. Rosenthal, Terri Seligman, Thomas D. Selz, Barbara E. Shiers, Wendy Stryker, Linda Wank, S. Jean Ward, Craig Whitney and Maura Wogan. Marcie Cleary, Christina Jenkins, Sasha Levites, Tyler Maulsby, and Adam Osterweil are listed as “Rising Stars.” Read more.
Apple’s Win in IPAD Dispute Affirmed
Frankfurt Kurnit in WTR 1000 2021
Frankfurt Kurnit is included in World Trademark Review 1000 – The World’s Leading Trademark Professionals for 2021. WTR says, “Frankfurt Kurnit has a fine-grained understanding of the intricacies of complex brand-related matters in the media, entertainment and advertising space, and a well-developed prosecution, enforcement and licensing toolkit to keep companies – especially those whose business success depends on strong brands – in the best possible shape.” Read more.
Avoid New Trademark Email Scams
The U.S. Patent and Trademark Office (“USPTO”) is the subject of some new and sophisticated email rackets. Read more.
Failure to Show Use on Component Goods
Federal Circuit Clarifies Standing For Trademark Cancellation Proceedings
TTAB Refuses Application for Motion Mark in Precedential Opinion
Thirty-five Frankfurt Kurnit Attorneys Named to Super Lawyers New York Metro List for 2020
The list includes: Christopher R. Chase, Victoria Cook, Lisa E. Davis, Catherine M.C. Farrelly, Michael P. Frankfurt, Hayden Goldblatt, Jeffrey A. Greenbaum, John B. Harris, Richard B. Heller, Richard Hofstetter, Nicole Hyland, Candice Kersh, Rick Kurnit, Brian E. Maas, Richard Maltz, Jeffrey Marks, Kimberly Maynard, Mark Merriman, Ronald C. Minkoff, Brian G. Murphy, Edward H. Rosenthal, Terri Seligman, Thomas D. Selz, Barbara E. Shiers, Wendy Stryker, Linda Wank, S. Jean Ward, Craig Whitney and Maura Wogan. Marcie Cleary, Christina Jenkins, Sasha Levites, Tyler Maulsby, Adam Osterweil and Rachel Santori are listed as “Rising Stars.” Read more.
The Unique Challenges Of Protecting A Law Firm Brand
Law360 publishes Kimberly Maynard and Tyler Maulsby's article "The Unique Challenges Of Protecting A Law Firm Brand." The article discusses trademark and branding challenges that law firms face. View Article
Super Lawyers - New York Metro Top Women for 2020
The New York Times distributed the Super Lawyers list of the New York Metro Area's Top Women for 2020. Fourteen Frankfurt Kurnit attorneys made the list: Wendy Stryker (Employment Law), Victoria Cook, Lisa Davis & Jean Ward (Entertainment Law), Barbara Shiers (Estate Planning & Probate), Catherine Farrelly (Intellectual Property), Kim Maynard & Maura Wogan (Intellectual Property Litigation) Candice Kersh & Terri Seligman (Media and Advertising). Marcie Cleary & Sasha Levites (Entertainment Law), and Rachel Santori (Intellectual Property Law) are listed as "Rising Stars."
United States Court Issues Incarceration Order for Failure to Comply with Trademark Injunction
Charleston Boat Tour Companies Go Head-to-Head Over Trademarking Name
Brexit Creates Long-Term Uncertainty in U.K. Trademark Law
Frankfurt Kurnit Law Firm Elects New Partners
January 2, 2020, New York, N.Y. - Frankfurt Kurnit Klein + Selz, PC has elected Kimberly Maynard and Wendy Stryker as partners effective January 1, 2020. They are both based in the firm’s New York office. Read more.
Thirty-one Frankfurt Kurnit Attorneys Named to Super Lawyers Metro List for 2019
Super Lawyers magazine lists thirty-two Frankfurt Kurnit attorneys in its 2019 NY-area edition. Read more.
Contracts (Part One): Recipes for Successful Collaborations
The Jerome Robbins Foundation newsletter featured Kimberly M. Maynard’s article "Contracts (Part One): Recipes for Successful Collaborations." The article discusses contracts for dance collaborations. View Article
Contracts (Part Two): Recipes for Successful Collaborations
The Jerome Robbins Foundation newsletter featured Kimberly M. Maynard’s article "Contracts (Part Two): Recipes for Successful Collaborations." The article discusses specific terms in contracts and how they impact dance professionals. View Article
Brat Inc: MGA Entertainment’s Dispute Over “BRATZ” Mark Dismissed
Lloyd’s Intellectual Property Reporter mentions Maura Wogan, Jeremy S. Goldman, and Kimberly Maynard as counsel to Brat, Inc. in its trademark dispute with MGA Entertainment, Inc. The case was dismissed.
AT&T, Sprint Settle ‘5GE’ False Advertising Suit
Sprint Sues AT&T for Labeling its Network ‘5G’ When it’s Actually 4G
CNBC shares the complaint filed on behalf of our client Sprint by Craig Whitney and Kimberly Maynard. Sprint seeks to stop AT&T from using the terms “5GE,” “5g E,” “5G Evolution,” and any description containing “5G.” View Article
Thirty-three Frankfurt Kurnit Attorneys Named in Super Lawyers Magazine for 2018
Super Lawyers magazine lists thirty-three Frankfurt Kurnit attorneys in its 2018 edition. Read more.
The Business of Show – Put a [Trade]Mark Where Your Dance Is
The Jerome Robbins Foundation newsletter features Kimberly Maynard’s article “The Business of Show – Put a [Trade]Mark Where Your Dance Is.” The article summarizes trademark use and discusses the benefits to dance professionals of having a trademark. View Article
All the Legal Terms You Need to Know Before You Sign a Dance Contract
The Business of Show, At Collaboration’s End, Ownership Rights in a Joint Choreographic Work
The Jerome Robbins Foundation newsletter featured Kimberly Maynard’s article “The Business of Show, At Collaboration’s End, Ownership Rights in a Joint Choreographic Work.” The article discusses copyright law and collaborative choreographic work. View Article
Lack of Documentary Evidence Sinks Two Recent Trademark Applications
Business owners do not have to wait until they are actually using a trademark in commerce before seeking to register it with the Trademark Office. Read more.
Thinking of Licensing Your Brand Abroad?
Licensing a trademark abroad - for manufacture or distribution of goods or services - is not easy. Read more.
Thirty-five Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2016
Super Lawyers listed thirty-five Frankfurt Kurnit attorneys in its 2016 edition. Read more.