Kimberly M. Maynard is counsel to the Trademark & Brand Management, and Intellectual Property Groups. She represents emerging and established companies on intellectual property matters across a variety of industries, including technology, fashion, jewelry, finance, food, automotive, television and dance. World Intellectual Property Review recently included Ms. Maynard as a “Trailblazer” in its “Influential Women in IP” list.
Ms. Maynard guides her clients through all aspects of domestic and international brand-building and brand management. She works hard to understand client business goals and to craft practical, cost-effective legal strategies that meet those goals. Ms. Maynard analyzes and assesses the benefits and risks associated with adopting new brands, prepares and implements strategies for the development of new brands, and protects and expands established brands. Ms. Maynard represents clients before the Trademark Trial and Appeal Board and litigates cases involving complex trademark, trade dress, advertising, copyright and design patent issues in federal court. She also negotiates complex license and settlement agreements, advises on domain names and social media, and counsels on the proper use of trademarks and trade dress. Recently, she was part of the Frankfurt Kurnit team that represented Sprint in a high-profile false advertising case.
Prior to joining Frankfurt Kurnit, Ms. Maynard was an associate at BakerHostetler, where, among other things, she led a team of lawyers in an appeal of a Trademark Trial and Appeal Board decision before the Southern District of New York — ultimately securing ownership of trademarks for a major New York City dance theater. Prior to law school, Ms. Maynard was affiliated with Trisha Brown Dance Company.
Ms. Maynard is a member of the New York State Bar Association (Intellectual Property Group) and a member of the U.S. Trademark Law Committee (Intellectual Property Owners Association). She serves on INTA’s Young Practitioner’s Committee and was an Adjunct Professor at New York Law School, where she helped start the PTO Trademark Clinic. She is admitted to practice in the New York and New Jersey state courts, as well as in the Southern and Eastern Districts of New York, the District of New Jersey, and the Court of Appeals for the Second Circuit.
awards & recognition
World Intellectual Propety Review's "Influential Women in IP - Trailblazer" (2019)
New York Metro Super Lawyers "Super Lawyer" in Intellectual Property (2016-2019)
New York Metro Super Lawyers "Rising Star" in Intellectual Property (2012-2015)
Recipient, The Legal Aid Society, Pro Bono Publico Award (2015)
Michigan State University (BA, summa cum laude, 2002)
Duke University School of Law (JD, high honors¸ Order of the Coif, 2009)
- Global Editor, Duke Law Journal of Law and Contemporary Problems
Upcoming Speaking Engagements
ASTRA 2020 Marketplace & Academy
Kimberly M. Maynard presents “10 Strategies for Maximizing the Value of Your Brand" at the American Specialty Toy Retailing Association’s 2020 Marketplace & Academy in Orlando.
June 10 2020
Past Speaking Engagements
WIPR Influential Women in IP Conference
Kimberly M. Maynard presents "The Current Landscape for Women in IP: How Far Have We Come and Where Are We Going?" during a panel at the WIPR Influential Women in IP conference in San Francisco.
October 15 2019
MIP International Women’s Leadership Forum
Kimberly M. Maynard is on the “Licensing: Monetizing the Value of Your IP Assets” panel during the Managing Intellectual Property Women’s Leadership Forum in Chicago.
September 12 2019
MIP International Women’s Leadership Forum
Kimberly M. Maynard moderates the "Successfully Managing and Protecting Your Brand" panel at Managing Intellectual Property's International Women's Leadership Forum in New York.
June 6 2019
2018 American Cheese Society Annual Conference
July 27 2018
2018 International Trademark Association Meeting
Kimberly M. Maynard leads a 'Table Topic' titled "Trademark Claims: Does Your Insurance Policy Cover Them?" at the International Trademark Association's annual meeting in Seattle.
May 23 2018
International Considerations and Licensing Webinar
Kimberly M. Maynard is a panelist for the American Cheese Society’s webinar “International Considerations and Licensing”.
February 15 2018
Advanced Trademark Webinar
Kimberly M. Maynard is a panelist on the American Cheese Society’s webinar “Advanced Trademark”.
January 18 2018
APAP | NYC 2018 Conference
January 13 2018
Intellectual Property Rights Overview Webinar
Kimberly M. Maynard is a panelist for the American Cheese Society’s webinar “Intellectual Property Rights Overview.”
December 14 2017
Young Practitioners & Trademark Administrators Panel
Kimberly M. Maynard moderates the International Trademark Association's Young Practitioners & Trademark Administrators Panel “From Creation to Console—Understanding IP in a Video Game World” in New York.
September 25 2017
INTA Annual Meeting: U.S. Trademark Basics for Non-US Practitioners
Kimberly M. Maynard leads a 'Table Topic' on U.S. Trademark Basics for Non-US Practitioners at the INTA Annual Meeting.
May 23 2017
news & press
Thirty-four Frankfurt Kurnit Attorneys Named to Super Lawyers Metro List for 2019
Super Lawyers magazine lists thirty-four Frankfurt Kurnit attorneys in its 2019 NY-area edition. Read more.
Contracts (Part One): Recipes for Successful Collaborations
The Jerome Robbins Foundation newsletter featured Kimberly M. Maynard’s article "Contracts (Part One): Recipes for Successful Collaborations." The article discusses contracts for dance collaborations. View Article
Contracts (Part Two): Recipes for Successful Collaborations
The Jerome Robbins Foundation newsletter featured Kimberly M. Maynard’s article "Contracts (Part Two): Recipes for Successful Collaborations." The article discusses specific terms in contracts and how they impact dance professionals. View Article
Brat Inc: MGA Entertainment’s Dispute Over “BRATZ” Mark Dismissed
Lloyd’s Intellectual Property Reporter mentions Maura Wogan, Jeremy S. Goldman, Kimberly Maynard and Jessica Medina as counsel to Brat, Inc. in its trademark dispute with MGA Entertainment, Inc. The case was dismissed.
AT&T, Sprint Settle ‘5GE’ False Advertising Suit
Sprint Sues AT&T for Labeling its Network ‘5G’ When it’s Actually 4G
CNBC shares the complaint filed on behalf of our client Sprint by Craig Whitney, Kimberly Maynard and Lily Roos. Sprint seeks to stop AT&T from using the terms “5GE,” “5g E,” “5G Evolution,” and any description containing “5G.” View Article
Thirty-eight Frankfurt Kurnit Attorneys Named in Super Lawyers Magazine for 2018
Super Lawyers magazine lists thirty-eight Frankfurt Kurnit attorneys in its 2018 edition. Read more.
The Business of Show – Put a [Trade]Mark Where Your Dance Is
The Jerome Robbins Foundation newsletter features Kimberly Maynard’s article “The Business of Show – Put a [Trade]Mark Where Your Dance Is.” The article summarizes trademark use and discusses the benefits to dance professionals of having a trademark. View Article
All the Legal Terms You Need to Know Before You Sign a Dance Contract
The Business of Show, At Collaboration’s End, Ownership Rights in a Joint Choreographic Work
The Jerome Robbins Foundation newsletter featured Kimberly Maynard’s article “The Business of Show, At Collaboration’s End, Ownership Rights in a Joint Choreographic Work.” The article discusses copyright law and collaborative choreographic work. View Article
Lack of Documentary Evidence Sinks Two Recent Trademark Applications
Business owners do not have to wait until they are actually using a trademark in commerce before seeking to register it with the Trademark Office. Read more.
Thinking of Licensing Your Brand Abroad?
Licensing a trademark abroad - for manufacture or distribution of goods or services - is not easy. Read more.
Thirty-seven Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2016
Super Lawyers listed thirty-seven Frankfurt Kurnit attorneys in its 2016 edition. Read more.