Do You Have to Tell Consumers That It’s “Advertainment”?
Marketers are increasingly looking to "advertainment" projects in the hope that they will be a more effective way to connect with consumers. These are not run-of-the-mill product placements and ordinary sponsorships, but a hybrid of entertainment and advertising, where the advertiser not only sponsors the project, but has creative control as well. Read more.
September 15, 2003