A federal appeals court recently ordered Audi of America and advertising agency McKinney & Silver to pay almost a million dollars in damages for using about ten words in one television commercial. Author(s): Jeffrey Greenbaum. Read more.
October 20, 2003
During the 1990's, the New York Dept. of Labor audited many ad agencies and related businesses and forced many of them to re-classify some freelancers as employees. Litigation was used with some firms. The state wants individuals to be covered by unemployment and health insurance so they won't become a burden to the state. Read more.
October 3, 2003
Marketers are increasingly looking to "advertainment" projects in the hope that they will be a more effective way to connect with consumers. These are not run-of-the-mill product placements and ordinary sponsorships, but a hybrid of entertainment and advertising, where the advertiser not only sponsors the project, but has creative control as well. Read more.
September 15, 2003
Entertainment Law & Finance, Vol. 19, No. 5 published Sean F. Kane's article "Securitization May Work Beyond Music Royalty Income Stream".
August 31, 2003
Every company markets its products and services, and substantial portions of company budgets are spent on advertising. Chances are, your company’s advertising programs look nothing like they did even five years ago. The advertising landscape continues to change dramatically, at a rapid pace. It is a challenge to be competitive and keep up with the latest technology, while at the same time managing the risk in your company’s marketing efforts. Advertising compliance is a critical component of a proper corporate compliance program. Author: Jeffrey A. Greenbaum Editor: Carole Basri. Read more.
August 20, 2003
Although it feels like the actors strike just ended, the SAG and AFTRA commercials contracts are expiring again at the end of October. Since we won’t know for several months whether there will be a strike, there are some important things that you can do now to prepare yourself and your clients in the event that union production is interrupted. Read more.
August 20, 2003
In the recent case of Boule v. Hutton, 328 F.3d 84 (2d Cir. 2003), the Second Circuit declined to extend the availability of the Lanham Act to claims for false representation outside the context of mainstream commercial advertising. Read more.
August 6, 2003
Entertainment Law & Finance, Vol. 19, No. 3 published Sean F. Kane's article "Protecting Against Defamation Claims From Docudrama Productions".
June 30, 2003
A jury in Michigan sent shock waves through the advertising industry earlier this month when it awarded more than thirty million dollars to two men who alleged that Taco Bell stole from them the idea of using a Chihuahua in advertising. Read more.
June 15, 2003
Chief Justice Rehnquist cited Christopher Chase's article in the Arthur Andersen v. United States decision (544 U.S. 696) (2005). View Article
March 21, 2003
Black Enterprise Magazine named Lisa E. Davis as one of "Top 50 Black Power Brokers in Entertainment" in 2002. Read more.
December 10, 2002
Sony suffered embarrassing allegations for the second time about its advertising recently, after the news media uncovered that Sony had used its employees to give an endorsement in a television commercial for one of its own films, "The Patriot." Read more.
September 16, 2001
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