Jeffrey A. Greenbaum authored the chapter "Developing an Advertising Compliance Program" included in the book Advertising and Litigation Best Practices. The book was published in July 2007 by Aspatore.
July 1, 2007
Lauren Bishow co-wrote the article, “E-Discovery From a Global Perspective: Applying the ‘Possession, Custody and Control’ Test to Electronic Information Stored Domestically and Abroad” published in The Legal Intelligencer.
June 1, 2007
Internet Law & Strategy published Sean F. Kane's article on "Viacom v. YouTube" in its April 2007, Vol. 5, No. 4 issue.
April 30, 2007
Gamasutra published S. Gregory Boyd's article "Patent Strategy in the Game Industry". View Article
March 25, 2007
As advertising agencies and production companies continue to get into the business of producing branded entertainment and other content that doesn't fall within the traditional definition of "advertising," they are faced with the challenge of adapting their businesses to meet the demands of these new projects. It should come as no surprise that when you're creating viral films, television shows, Second Life content or video games, for example, you're going to be faced with new business, production, and legal considerations. Read more.
March 23, 2007
The federal government and many city and state governments have programs designed to increase the flow of contracts to minority-owned and women-owned businesses. A recent example of a firm winning status as a women-owned business is Public Communications Inc. of Chicago. It won the designation of "Women's Business Enterprise" from the Women's Business Development Center, Chicago, and is seeking similar recognition from city, county, state and federal offices. Read more.
January 29, 2007
Advertisers are increasingly turning to "buzz marketing" to communicate with today's consumers. These consumers are watching (and posting) videos on YouTube. They belong to social networking sites such as mySpace. They have avatars on Second Life. They have their own blogs. And, the theory goes, they are less susceptible to being influenced by traditional advertising campaigns. Read more.
January 26, 2007
Internet Law & Strategy published Sean Kane's article "Internet Gambling Banned, New Legislation Forces Online Gaming Sites to Decide When to Hold Them and When to Fold Them" was published in its November 2006 issue, Vol. 4, No. 11.
November 30, 2006
Smaller PR firms usually don't offer stock to employees because this raises complicated tax issues and minority ownership protection issues. It can also be costly to set up such a program. Also, PR firms may have to repurchase their own equity at a later date and take a financial hit. An alternative is "phantom stock" which lets employees share in the growth of a firm but eliminates the complications of actual stock. Read more.
November 8, 2006
E-Commerce Law & Strategy, Vol. 23, No. 4. published Sean F. Kane's article "New Kinds of e-Commerce".
August 31, 2006
Reacting to consumers' concerns about issues such as unemployment, the trade deficit, and world events, advertisers often want to market their products as have been "Made in the USA." If you’re planning to make patriotic claims for one of your clients, it’s important that you understand Federal Trade Commission rules on when you can say that a product is American-made. Read more.
August 17, 2006
Internet Law & Strategy published Sean F. Kane's article "Asset Creation, Seclusion And Money Laundering In The Virtual World".
July 31, 2006
The New Jersey State Bar Association published Sean F. Kane's article "Protecting Your Client’s Motion Picture Investment" in the "Business Law" section of its Vol. 30, No. 1 publication.
July 31, 2006
Technology has brought about many changes to the advertising industry. However, the provisions of the typical advertising service agreement have not evolved to accommodate these changes. In particular, the ownership, intellectual property and indemnification provisions of many agreements between agencies and advertisers have not been adapted to accommodate the change in the services that the agencies provide. View Article
July 24, 2006
The Deli Magazine published Christopher Chase's article "What's in a name?". Read more.
July 14, 2006
The makers of the "Grand Theft Auto: San Andreas" video game, Take-Two Interactive Software, Inc. and Rockstar Games, Inc., recently settled Federal Trade Commission charges that they deceptively marketed the game by failing to disclose to consumers that it contained hidden content. FTC File No. 052 3158 (June 8, 2006). Read more.
June 16, 2006
The combination of ubiquitous online social networking and Web 2.0 is fueling the latest online intellectual property confrontation between content companies and internet users. In an interesting twist, though, this time the content is being created by the internet users themselves. Read more.
June 7, 2006
The National Advertising Division recently told Dr. Pepper Seven Up, Inc. that advertising for its 7UP PLUS soda, which is made with real fruit juice, was misleading because of the real fruit that was shown. Read more.
April 17, 2006
Internet Law & Strategy, Vol. 3, No. 12 published Sean F. Kane's article "Can The Grokster Settlement Close Pandora’s Box?"
December 31, 2005
Gamasutra published S. Gregory Boyd's article "Nintendo Entertainment System – Expired Patents Do Not Mean Expired Protection". View Article
November 11, 2005
Entertainment Law & Finance, Vol. 21, No. 7 published Sean F. Kane's article "International Film Production Incentives".
October 31, 2005
Internet Law & Strategy, Vol. 3, No. 9 published Sean F. Kane's article "Virtual Worlds And Digital Rights, Can Stealing An Online Gamer’s IP Or Magic Sword Mean Real-World Legal Hot Water?".
September 30, 2005
Alka-Seltzer recently launched a remake of its famous "Try it, you'll like it" commercial from the 1970s. The new commercial takes the old favorite about a restaurant patron who was encouraged by the waiter to eat - "try it, you'll like it" - and updates it with "My Life on the D-List" star Kathy Griffin. We've had the "New Love Boat" and "Superman Returns," so why not bring back old favorites in the commercial world as well? Read more.
September 17, 2005
When developing advertising concepts, creatives get their inspiration from many sources. But when the inspiration comes from other creative works, such as a preexisting photograph or television show, there’s a risk that you may infringe upon the original creator’s rights. A recent decision by a federal court in New York illustrates just how easy it is to run into trouble. Read more.
September 16, 2005
Entertainment Law & Finance, Vol. 21, No. 4 published Sean F. Kane's article "A Primer On Protecting Investments In Motion-Picture Productions".
July 31, 2005
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