areas of expertise
Rachel Santori, formerly Rachel Kronman, is counsel to the Intellectual Property and Trademark & Brand Management Groups at Frankfurt Kurnit. She represents clients at all levels in a wide variety of industries including fashion, music, film, television, literature, advertising, hospitality, design, entertainment, sports, and transportation among others.
Ms. Santori has special expertise in brand-building and brand protection. She is experienced in all aspects of domestic and international trademark law, including directing trademark portfolio programs, counseling clients on the selection and clearance of marks, trademark prosecution in the USPTO and abroad, and opposition and cancellation proceedings before the TTAB and in foreign tribunals. Ms. Santori works with clients to create unique brands and brand protection and enforcement policies. She handles preliminary and full trademark clearance, drafting and negotiating license, settlement, and coexistence agreements, and enforcing and protecting trademark and trade dress rights. Ms. Santori regularly advises on a wide range of trademark matters including licensing, proper trademark use and notice, brand and trademark expansion strategy, joint trademark ownership, brand guidelines, strategies to exploit intellectual property rights, trademark use in social media, and website, search engine, and domain name issues. Ms. Santori also has expertise in publicity rights, celebrity branding, promotional and advertising issues, copyright, trade dress, search engine management and intellectual property related due diligence.
Prior to joining Frankfurt Kurnit, Ms. Santori was an associate with Wilson Elser Moskowitz Edelman & Dicker in the Intellectual Property practice group, and was also affiliated with Beigelman, Feiner & Feldman, PC and Lincoln Center for the Performing Arts.
She is a member of the New York City Bar (Trademarks and Unfair Competition Committee), INTA (selected for the Brands and Innovation Committee), the New York State Bar, and the Copyright Society. Ms. Santori is admitted to practice in New York state courts and federal courts in the Southern and Eastern Districts of New York.
awards & recognition
2014 - 2020 Super Lawyer "Rising Star" in Intellectual Property
University of Central Florida (BS/BA, cum laude, 2006)
Fordham University School of Law (JD, cum laude, 2009)
- Recipient of the Archibald R. Murray Public Service Award
Upcoming Speaking Engagements
Past Speaking Engagements
Putting 2020 Behind Us: Lessons from Ten Important Trademark Decisions of the Year
2020 was a big year for trademarks. Join Catherine Farrelly, Kimberly Maynard, and Rachel Santori for a discussion of ten important trademark decisions from the Federal Courts and the Trademark Trial and Appeal Board covering the unlawful use doctrine, color marks, parody and the First Amendment, standing, laches, and more. Read more.
January 14 2021
Rachel Santori Speaks at Brunetti & Beyond in LA
Rachel Santori speaks at Brunetti & Beyond: Deciphering the SCOTUS Decision on Scandalous & Immoral Trademarks, organized by the Beverly Hills Bar Association in LA.
August 15 2019
The Year in Review: IP
June 10 2019
The Future of Brand Protection
June 6 2019
Rachel Santori Speaks at the INTA Annual Meeting
Rachel Santori speaks on “What Luna, Chicago and Suri Need to Know: Issues with Famous Last Names and Other Personal Name Trademarks in the U.S. and Internationally" at the International Trademark Association's annual meeting in Boston. More information on INTA's Annual Meeting here.
May 21 2019
Designing Disruption: Legal Strategies for Emerging Companies in Fashion and Tech
The New York Fashion Tech Lab and Frankfurt Kurnit invite you to a workshop where we will focus on three key areas for early and growth stage companies: Financing, IP and Employment. Read more.
May 31 2017
Rachel Santori at Cardozo’s Legal Clinic for Fashion, Tech, Music, Media, and Film
Rachel Santori is a panelist at Cardozo Law's Fashion, Arts, Media & Entertainment Law Center's Legal Clinic for Fashion, Tech, Music, Media and Film. The firm sponsors this event.
November 9 2016
Fair Use in Fashion and Art: Recent Trends and Developments in the United States
Rachel Santori hosts a roundtable for INTA on, "Fair Use in Fashion and Art: Recent Trends and Developments in the United States".
May 24 2016
Fashion Law Institute’s “Fashion Planet”
Rachel Santori speaks on a panel at the Fashion Law Institute’s “Fashion Planet” symposium on Parallel Worlds: Copyright, Cheerleaders, and Conceptual Separability, discussing copyright protection for fashion designs.
April 22 2016
Lawline CLE 2015
Rachel Santori presents a CLE for Lawline on Trademarks in Wearable Technology.
October 6 2015
Cardozo Tech Startup
July 16 2015
Rachel Santori gives a webinar on Fluid Trademarks for the Knowledge Congress.
July 14 2015
INTA: Fashion Gets Futuristic: Trademarks Issues in Wearable Technology
Rachel Santori hosts a Table Topic at INTA’s 2015 Annual Meeting. Her topic is: Fashion Gets Futuristic: Trademark Issues in Wearable Technology.
May 5 2015
Cuba: Is Your Trademark in Jeopardy?
Rachel Santori speaks on trademark issues in Cuba for the New York State Bar Association.
March 25 2015
Fordham Law School Guest Speakers
March 12 2015
Best Trends and Practices to Protect Your Brands
February 9 2015
INTA Roundtable: Key Trademark Cases in 2014
Rachel Santori hosts an INTA roundtable at Frankfurt Kurnit on some of the key trademark cases from the past year.
February 4 2015
Clear Law Institute CLE
Rachel Santori presents a CLE sponsored by the Clear Law Institute on "Trademark and Brand Protection in the New gTLDs" via webcast.
November 24 2014
Intellectual Property Strategies for Startups
Rachel Santori speaks on Trademark strategies for startups at the New York State Bar Association's "Intellectual Property Strategies for Startups".
September 30 2014
Boot Camp: Basic Training for Lawyers
Rachel Santori speaks on careers in trademark law at the New York City Bar Association's "Boot Camp: Basic Training for Lawyers".
September 30 2014
TMA Roundtable: Treaties Around the World and Understanding Their Purpose
Rachel Santori hosts the INTA roundtable "Crossing Borders - International Treaties and Agreements Covering Trademarks" here at Frankfurt Kurnit.
June 25 2014
City Bar Trademark Symposium
May 20 2014
“The Spectrum of Style” - Fordham Law Fashion Institute
Rachel Santori speaks on "The Spectrum of Style" at the Fordham Law Fashion Institute Symposium on trademark issues in China. Frankfurt Kurnit sponsors the event.
April 4 2014
Trademarks in Social Media
Rachel Santori hosts an International Trademark Association Roundtable on Trademarks in Social Media at Frankfurt Kurnit.
January 30 2013
news & press
Avoid New Trademark Email Scams
The U.S. Patent and Trademark Office (“USPTO”) is the subject of some new and sophisticated email rackets. Read more.
Thirty-five Frankfurt Kurnit Attorneys Named to Super Lawyers New York Metro List for 2020
The list includes: Christopher R. Chase, Victoria Cook, Lisa E. Davis, Catherine M.C. Farrelly, Michael P. Frankfurt, Hayden Goldblatt, Jeffrey A. Greenbaum, John B. Harris, Richard B. Heller, Richard Hofstetter, Nicole Hyland, Candice Kersh, Rick Kurnit, Brian E. Maas, Richard Maltz, Jeffrey Marks, Kimberly Maynard, Mark Merriman, Ronald C. Minkoff, Brian G. Murphy, Edward H. Rosenthal, Terri Seligman, Thomas D. Selz, Barbara E. Shiers, Wendy Stryker, Linda Wank, S. Jean Ward, Craig Whitney and Maura Wogan. Marcie Cleary, Christina Jenkins, Sasha Levites, Tyler Maulsby, Adam Osterweil and Rachel Santori are listed as “Rising Stars.” Read more.
Super Lawyers - New York Metro Top Women for 2020
The New York Times distributed the Super Lawyers list of the New York Metro Area's Top Women for 2020. Fourteen Frankfurt Kurnit attorneys made the list: Wendy Stryker (Employment Law), Victoria Cook, Lisa Davis & Jean Ward (Entertainment Law), Barbara Shiers (Estate Planning & Probate), Catherine Farrelly (Intellectual Property), Kim Maynard & Maura Wogan (Intellectual Property Litigation) Candice Kersh & Terri Seligman (Media and Advertising). Marcie Cleary & Sasha Levites (Entertainment Law), and Rachel Santori (Intellectual Property Law) are listed as "Rising Stars."
Supreme Court Says “Scandalous” Trademarks May be Registered
Here’s some news for brands, creators, and other entities developing nonconforming names or entertainment content. Yesterday, the Supreme Court ruled that FUCT and other profane, “scandalous” or “immoral” words may be registered as trademarks. Read more.
Thirty-three Frankfurt Kurnit Attorneys Named in Super Lawyers Magazine for 2018
Super Lawyers magazine lists thirty-three Frankfurt Kurnit attorneys in its 2018 edition. Read more.
Star Athletica: Finding for Fashion
The New York State Bar Association published Craig B. Whitney and Rachel Santori’s article, " Star Athletica: Finding for Fashion" in the Summer 2017 edition of their publication, Bright Ideas. (Article behind paywall) View Article
April Sports Industry News
So much is happening at the intersection of sports, marketing, and entertainment that we've been inspired to send you summaries to help you put it all into context. Please enjoy this month's content. Read more.
Supreme Court Supports Copyright Protection for Fashion and Industrial Designs
On March 22, 2017, the Supreme Court ruled in Star Athletica v. Varsity Brands that copyright law can protect designs on cheerleading uniforms. Read more.
Thirty-five Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2016
Super Lawyers listed thirty-five Frankfurt Kurnit attorneys in its 2016 edition. Read more.
Supreme Court Decision Will Clarify Copyright Protection for Fashion Designs
On Monday, the Supreme Court agreed to hear arguments in Star Athletica v. Varsity Brands, which could set the stage for greater clarity in copyright law in the fashion and design industries. Read more.
Copyright Protection a Must for Designers, According to Panelists at Fashion Law Institute Panel
Rachel Kronman is quoted in the Women's Wear Daily article, "Copyright Protection a Must for Designers, According to Panelists at Fashion Law Institute Panel".
Thirty-three Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2015
Super Lawyers listed thirty-three Frankfurt Kurnit attorneys in its 2015 edition. Read more.
Frankfurt Kurnit’s Rachel Kronman
Thirty-one Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2014
Super Lawyers listed thirty-one Frankfurt Kurnit attorneys in its 2014 edition. Read more.
Protect Your Trademarks in Cuba Now
With President Obama's December 17, 2014 announcement of the reestablishment of diplomatic relations with Cuba, a number of travel and trade restrictions with Cuba have been lifted, with more expected to follow. Read more.
Debating Designs: Varsity Brands and IP Protection for Fashion Designers
Craig Whitney and Rachel Kronman wrote an article published by the NYSBA Bright Ideas magazine. The article was originally published in Vol. 24, No. 3 of Bright Ideas (Winter 2015), a publication of the Intellectual Property Law Section of the New York State Bar Association. View Article
Viral marketing: Out in the Cold
New Generic Domain Names (gTLDs): How to Protect Your Brand During the Rollout
The Internet is expanding from 23 familiar "top level" (or after-the-"dot") domain names such as .COM, .ORG and .BIZ to an unlimited number of new domains. Read more.
Proposed Bill Would Help Brand Owners Keep Trademark and Copyright Infringing Goods Out of the U.S.
Brand owners and intellectual property rights advocates are reaching out to Congress to voice their support for S. 662, the "Trade Facilitation and Trade Enforcement Reauthorization Act of 2013." The bill, if passed, would strengthen enforcement of intellectual property laws at U.S. borders. Read more.
ICANN Introduces Trademark Clearinghouse to Protect Trademark Holders Online
Recent changes in available domain names may open up new possibilities for trademark infringement. Read more.
Protect Your Brand from the New XXX Domain Registry
Recently dot xxx (.xxx) was approved as a top-level domain by the Internet Corporation for Assigned Names and Numbers (ICANN). The .xxx domain is intended for use by members of the adult entertainment industry. Read more.
The rise of eReader devices and eReader marketplaces provides more and more opportunities for online self-publishers. While these technologies have given a myriad of authors the joy and remuneration of publishing their work, they have also led to modern abuses – abuses that affect intellectual property owners and consumers alike. Read more.