In the Press
Fordham IPLJ Podcast Episode 66 with Terri Seligman
Terri Seligman was a guest on Fordham Law School’s IPLJ Podcast discussing advertising law and social responsibility claims. Read more.
March 15, 2022
Creating Enterprise Value: AI, Talent, Risk & Growth Strategies for Agency Leaders:
A Business Conference for Agency CFOs, CEOs, Presidents, Managing Principals & Owners
Program Overview:
This conference is designed to address strategic, financial, operational, and legal issues that can afect agency profitability, valuation, leadership succession, risk management, and long-term enterprise value. Through a combination of expert presentations and executive discussions, attendees will gain practical insights into the opportunities and challenges facing agency leaders in an increasingly complex business environment.
12:00 PM – 12:25 PM
Registration, Lunch and Welcome
12:25 PM – 1:10 PM
AI’s Impact on Agency Processes, Economics, Pricing, and Profitability and Negotiating Agreements With Clients to Address These Issues
Artificial intelligence is reshaping agency operations, economics, client expectations, and risk profiles. This session will examine how agencies can leverage AI to improve eficiency and profitability while addressing evolving contractual and governance considerations.
Topics Covered
What clients to understand about the use of AI, costs and eficiencies.
Intellectual property, ownership and compliance considerations
AI's impact on agency business models and economics
Client expectations regarding AI usage and disclosure
Pitch and procurement pressures
Key contractual protections and risk allocation provision
Governance frameworks for AI review and approval
Speakers: Candice Kersh and Karen Lo (Special Group)
1:10 PM – 1:50 PM
Building an Ownership Culture: Equity Participation & Long-Term Incentive Strategies
Topics Covered
Equity participation structures for key employees and next-generation leaders
Employee Participation Units (EPUs), phantom equity, profits interests, and other incentive alternatives
Balancing founder control with meaningful employee ownership opportunities
Designing long-term incentive programs that align performance and succession goals
Rewarding key contributors without giving up unnecessary control
Roll-over equity particularly in private equity roll ups
Speakers: Wendy Heilbut and Mark Himmelsbach (Episode Four)
1:50 PM - 2:40 PM
Diversification Opportunities, Including SaaS, IP licensing, Investment, and Branded Entertainment
Many agencies are exploring new revenue streams and proprietary assets that can improve growth, valuation, and long-term sustainability.
Topics Covered
SaaS and technology licensing opportunities
Development and monetization of agency intellectual property
Proprietary technology and data products
Strategic investments and ownership interests
Branded entertainment and content ventures
Building value through scalable, non-service-based assets
Speakers: Greg Boyd, Chris Chase and Ben Moskowitz
2:40 PM - 2:55 PM
Networking Break
2:55 PM - 3:55 PM
M&A Readiness, Succession Planning & Deal Structures
Whether you're thinking about growth through acquisition, bringing in an investor, transitioning ownership, or eventually selling your agency, understanding the deal process is critical. This session will demystify how agency transactions work, what to expect during a sale process, and the key deal terms, structures, and negotiation points that can materially afect outcomes for founders and owners.
Topics Covered
Who is buying agencies today and why
Strategic buyers versus private equity investors
What the sale process looks like from start to finish
Valuation drivers and factors that influence deal value
Earn-outs, rollover equity, and other key deal structures
Deal terms that commonly surprise agency owners
Preparing for diligence and avoiding common pitfalls
Building the right advisory team and preparing for a successful transaction
Speakers: Lee Silver, Gavin McElroy and Michael Sidler (Madison Alley)
3:35 PM - 4:15 PM
Talent Risk Management and Employment Issues
Managing talent-related risks has become increasingly challenging, particularly as agencies engage a broader ecosystem of employees, contractors, creators, and influencers.
Topics Covered
Employee versus independent contractor classification
Compensation and payment compliance considerations
California-specific workforce requirements
Background checks and screening practices
Risk management when engaging creators and influencers
Speakers: Wendy Stryker and Tiffany Caterina
4:15 PM - 4:25 PM
Networking & Refreshment Break
4:25 PM - 5:05 PM
Practical Approaches to Contracting, Governance, and Compliance Strategies
As the legal and regulatory environment continues to evolve, agencies must adopt practical operational safeguards that reduce risk and help avoid costly disputes.
Topics Covered
Contracting strategies to mitigate business risk
Risk allocation and indemnification provisions
Ownership and rights-management considerations
Internal governance and approval procedures
Vendor management and oversight
AI governance frameworks
Updating contracts, policies, and workflows to address emerging AI-related risks
Creating practical review processes that reduce liability exposure
Speakers: Matthew Vittone and Andrew Folks
5:05 PM - 5:40 PM
Advertising Technology: Emerging Risks for Agencies
The rapid growth of privacy litigation involving digital tracking technologies is creating new legal challenges for the advertising industry. This session will explore the evolving litigation landscape, the potential exposure of advertising agencies, and practical steps agencies can take to protect themselves and their clients.
Topics Covered
Emerging class action and regulatory risks involving tracking technologies
When advertising agencies may face liability for client websites, apps, marketing pixels, and data collection practices
Allocating risk through client contracts, indemnification, and insurance
Practical strategies for reducing litigation risk without compromising marketing effectiveness
Speakers: Matt Pearson and Caren Decter
5:45 PM - 7:15 PM
Cocktail Reception
Networking reception for agency executives, speakers, sponsors, investors, and advisors.
In the Press: Quoted
Megadeals Roil Video Game Worker Unionization Efforts
The Hollywood Reporter quotes Sean Kane on the labor movement within the video game industry. Read more.
March 11, 2022
In the Press: Quoted
Alycia S. Tulloch in the EBCLC Annual Report for 2021
Alycia S. Tulloch is quoted in the East Bay Community Law Center’s 2021 Annual Report. The EBCLC Report quotes Alycia on her background and work with the Education Defense and Justice for Youth clinic. View Article
March 10, 2022
In the Press
BigLaw Firm Leaders Back NY’s Clean Slate Bill
Law360 Pulse mentions Jeffrey A. Greenbaum as one of the signers of a memo from New York law firm leaders urging lawmakers to pass the state's proposed clean slate legislation that would automatically seal certain convictions. (Behind paywall) View Article
March 8, 2022
In the Press: Quoted
Ad Industry’s Third-Party Data Use Grew Despite Impending Cookie Shutdown
Cybersecurity Law Report quotes Daniel M. Goldberg on how regulators and companies are preparing for the next-generation tools and privacy laws. Read more.
March 8, 2022
In the Press: Quoted
Jan. 6 Panel has Tough Case to Make on Trump Criminal Conspiracy
The Hill quotes John B. Harris on the Jan. 6 riot investigation committee’s claim that former President Trump engaged in a criminal conspiracy in his effort to overturn the 2020 election results. Read more.
March 8, 2022
In the Press
CCC To Host Webinar: WTF Are NFTs
Music Connection mentions Jeremy S. Goldman as a speaker in their coverage of the California Copyright Conference webinar, “WTF Are NFTs: What You Need To Know Now FTW!” View Article
March 7, 2022
Jerry Falwell Jr. Scripted Series in the Works from Vanity Fair’s Gabriel Sherman, Lionsgate TV & Groundswell Productions
Deadline and The Bharat Express News mention Frankfurt Kurnit as counsel to Gabriel Sherman whose article, “Inside Jerry Falwell Jr.’s Unlikely Rise and Precipitous Fall at Liberty University” will be adapted into a limited series by Lionsgate TV. View Article
March 3, 2022
In the Press: Praise
Frankfurt Kurnit in WTR 1000 2022
Frankfurt Kurnit is once again included in World Trademark Review 1000 – The World’s Leading Trademark Professionals for 2022. Read more.
March 1, 2022
In the Press
Gumball Inks Seven-Figure Advertising Deal With ‘See, The Thing Is’.
InsiderRadio mentions Frankfurt Kurnit who brokered a deal with United Talent Agency between Gumball and R&B artist Bridget Kelly and media personality Mandii B. for a “multi-year, seven-figure sales partnership” for the podcast "See, the Thing Is" which will be added to Gumball’s ad marketplace. View Article
February 25, 2022
In the Press: Quoted
Decoding the Latest Wave of Video Game Cheat Cases
Law360 quotes Sean Kane on cheating lawsuits filed by video game makers against websites that sell cheat tools for players to gain unfair advantages in games. Read more.
February 25, 2022
In the Press: Praise
Media Law International Praises Frankfurt Kurnit 2022
Media Law International ranks Frankfurt Kurnit as “Tier 1” in its specialist guide of global leaders in media law for 2022. View Article
February 23, 2022
In the Press: Praise
Frankfurt Kurnit Privacy & Data Security Practice Group Receives Top Ranking in Chambers Global 2022
Chambers and Partners includes our Privacy & Data Security practice as Band 1 in Chambers Global for 2022. Read more.
February 23, 2022
In the Press
‘Supergirl’ Alum Melissa Benoist Nears Deal to Star in ‘Girls on the Bus’ Series at HBO Max
Deadline and Variety mention Frankfurt Kurnit as counsel to Melissa Benoist. View Article
February 22, 2022
In the Press
Oakes Fegley Signs With Verve
Deadline mentions Michael Williams as counsel to actor Oakes Fegley who signed with Verve. View Article
February 21, 2022
In the Press
Amanda Seyfried to Star Opposite Tom Holland in Apple Anthology Series ‘The Crowded Room’
Deadline and The Teal Mango mention Frankfurt Kurnit as counsel to Amanda Seyfried. View Article
February 18, 2022
Alerts: Employment Law
COVID-19 Supplemental Paid Sick Leave Returns to California
Starting February 19, 2022, California employers will once again have to provide employees with COVID-19 supplemental paid sick leave (“CSPSL”). Read more.
February 17, 2022
In the Press: Quoted
Calif. AG Sets Sights on Loyalty Programs’ Privacy Pitfalls
Law360 quotes Daniel M. Goldberg on the California Consumer Privacy Act requirement that companies offering loyalty programs explain to consumers how they’re profiting from the personal data they collect. Read more.
February 17, 2022
Published Articles: In the Press
John B. Harris Publishes Expert Analysis in Law360
Ethics & Professional Responsibility Litigation Partner John B. Harris wrote an expert analysis column, “Recent Rulings Show Lawyer Criticism of Judges is Perilous” published in Law360. Read more.
February 16, 2022
In the Press
Disney’s Onyx Collective & ABC News Acquire Award-Winning Sundance Doc ‘Aftershock’
Deadline, Variety, and The Wrap mention Victoria Cook who closed the deal with Cinetic Media for Sundance award-winning documentary, “Aftershock” to be acquired by Disney’s Onyx Collective and ABC News. View Article
February 16, 2022
In the Press: Quoted
Jeremy S. Goldman Quoted in Los Angeles Times on Crypto and NFTs
The Los Angeles Times quotes Jeremy S. Goldman on the evolution of cryptocurrencies and NFTs. Read more.
February 14, 2022
Alerts: Employment Law
New York City Employers Must Provide Salary Ranges in All Job Postings Beginning May 15, 2022
A recent amendment to the New York City Human Rights Law ("NYCHRL") requires employers to provide a salary range in all job postings starting on May 15, 2022. Read more.
February 14, 2022
In the Press
Cary Joji Fukunaga, Chef René Redzepi Set Docuseries ‘Omnivore’ at Apple
Variety mentions Frankfurt Kurnit as counsel to Matt Goulding who serves as executive producer for the docuseries “Omnivore.” View Article
February 14, 2022
In the Press
Jeffrey A. Greenbaum in IAA LeadersView 2022 Forecast
The International Advertising Association (IAA) includes Managing Partner Jeffrey A. Greenbaum in their, “IAA LeadersView Forecast 2022” campaign. Read more.
February 10, 2022
In the Press
What Do You Get When You Cross An NFT With A Loot Box?
MarketScreener shared Frances Jensen’s blog post, “What Do You Get When You Cross An NFT With A Loot Box?” View Article
February 9, 2022
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