- areas of expertise
Frankfurt Kurnit - a leader in advertising, privacy, and technology law - has established an interdisciplinary team of attorneys to help clients navigate complex Ad Tech legal issues. Our team offers unique value to clients based on our strong understanding of the Ad Tech ecosystem, regular negotiations with stakeholders across the industry, and in-depth knowledge of governing law and industry practice, including standards promulgated by the IAB, DAA, NAI, and others.
We represent and work with organizations across the Ad Tech industry, including advertisers, agencies, publishers, ad exchanges, DMPs, DSPs, SSPs, social media platforms, data aggregators, and other stakeholders.
Representative Client Matters
Media Buys & Technology Agreements
We help negotiate media buys and technology agreements, including those governed by standard IAB terms and custom media buy terms, and related data processing addendums.
We advise on the legal and reputational risks associated with programmatic and real-time bidding, including notice and consent issues.
We counsel on the use of data to create segments and build look-alike audiences, including leveraging data from DMP and CRM databases, pixels, social media platforms, and data aggregators.
We Assist with Alexa, Facebook Messenger, and other Ad Tech enhanced projects.
AI, Analytics, & Machine Learning
We advise on the use of Big Data and sophisticated technologies to anticipate trends, customize products, increase revenue, and make decisions about consumer behavior.
Health, Financial, & Location Data
We help navigate risk related to health financial, location, biometric, video and other sensitive data types.
We counsel on COPPA compliance, including by evaluating the use of SDKs and tracking technologies that may collect device identifiers.
CCPA & GDPR
We advise on the applicability of the CCPA and the GDPR to Ad Tech, including the Do Not Sell requirement under the CCPA.
We advise on the legal risks associated with online behavioral advertising, including issues with notice and consent, and compliance with standards promulgated by the leading self-regulatory bodies, such as the DAA.