areas of expertise
Gavin D. McElroy is a partner in the Advertising, Marketing & Public Relations Group and is Chair of the Executive Compensation Group.
The Legal 500 has listed Mr. McElroy among the nation’s leading media and technology lawyers, praising his capabilities. And Chambers USA America’s Leading Lawyers for Business has praised Mr. McElroy for his handling of corporate restructuring and mergers and acquisitions work for agencies. Super Lawyers magazine lists Mr. McElroy as a “Super Lawyer” in Employment & Labor, Mergers & Acquisitions, and Intellectual Property. M&A Awards listed him as the PR & Media Lawyer of the Year - USA for 2016.
Mr. McElroy represents advertising agencies and media-related businesses on corporate, transactional, advertising, employment, intellectual property, and mergers and acquisitions issues. He represents both emerging and established companies in the advertising, marketing services, public relations, entertainment, and media businesses.
Mr. McElroy chairs the Executive Compensation & Employment Group which was named "Best for Executive Compensation - USA 2015" by Acquisitions International Magazine. He practices all aspects of employment law, regularly representing both businesses and executives in negotiating employment and severance agreements, evaluating compensation packages, implementing compensation, bonus and equity plans, drafting employment policies, and resolving discrimination claims.
Mr. McElroy is also a member of the Corporate & Finance Group. He advises clients on preparation for potential sales, mergers and acquisitions, employment and compensation matters, equity and ownership issues, bringing partners in and out of companies, and buy-sell arrangements. He helps businesses protect and exploit intellectual property in and across all media. In addition, Mr. McElroy assists with strategic planning, and helps clients adapt their business models to the ever-changing legal, regulatory, and technological landscape.
Mr. McElroy lectures for the American Association of Advertising Agencies and the Conference Board. He has been quoted in The Wall Street Journal, Advertising Age, Adweek, The Newark Star Ledger, and other trade publications on advertising, media and employment issues.
He is admitted to practice in New York.
awards & recognition
The Legal 500 for Media, Technology and Telecoms: Advertising and Marketing
Chambers USA America's Leading Lawyers for Business for corporate restructuring and mergers and acquisitions work for agencies
Super Lawyer for Employment (2015)
PR & Media Lawyer of the Year - USA by M&A Awards (2016)
St. Johns University School of Law (J.D., cum laude)
Providence College (B.A., magna cum laude)
Upcoming Speaking Engagements
Past Speaking Engagements
SoDA Annual Meeting
Gavin McElroy speaks on executive compensation and advertising agency valuation issues at the Society of Digital Agencies (SoDA) annual meeting.
September 12 2023
SoDA Global Member Meeting 2022
October 26 2022
Walking the Talk on DEI: Reviews, Promotions, and Retention
In continuation of its Walking the Talk on DEI series, Frankfurt Kurnit’s Employment Compliance, Training & Litigation Group presents DEI V – Reviews, Promotions, and Retention. Read more.
March 10 2022
Walking the Talk on DEI: Planning and Implementing Your Company’s DEI Program
It’s one thing to envision a Diversity, Equity, & Inclusion Program. It’s another thing to plan one. And it’s a third thing to plan one right –– meaning in compliance with federal, state and local rules. To help you develop a DEI program that serves the company, its workforce, and avoids legal pitfalls, Frankfurt Kurnit’s Employment Compliance, Training & Litigation Group is hosting Walking the Talk on DEI –– a series of complimentary seminars. Read more.
September 28 2021
Society of Digital Agencies Global Member Meeting
Gavin McElroy speaks on "M&A Market Updates" during the Society of Digital Agencies Global Member Meeting.
September 10 2020
SoDA Global Member Meeting 2019
Gavin McElroy leads a discussion on "Incentive Compensation" at the Society of Digital Agencies global member meeting in Nashville, TN.
July 25 2019
Gavin McElroy for theKnow TALKS
Gavin McElroy speaks on corporate and business issues for beauty professionals to members of theKnow.
April 16 2018
The SoDA Academy
Gavin McElroy speaks during the SoDA Academy’s interdisciplinary session on hiring and incentivizing talent, and mergers and sales, in Long Island City.
April 10 2018
Rewired or Retired: Managing the Next 20 Years of Your Career
The good news: senior executives are working longer - and better. But the bad news is that many executives arrive at key junctures of their careers with no plan and no leverage. Let our panel help you work on your career instead of just in it. Read more.
May 4 2017
PGA: Employment Law Inside and Outside of Production
Gavin McElroy speaks at the Producers Guild of America's "Employment Law Inside and Outside of Production."
March 2 2017
Doing Business in USA Seminar
February 22 2017
Your Next Job in Media - Fitting into an Expanding Global Media World
The media and technology industries are expanding rapidly. Is there a role for you in the explosion of new executive positions with responsibility for analytics, social media, information architecture, user experience, data security and so much more? Read more.
June 22 2016
Hiring and Retaining Key Talent: Compensation Strategies that Work
We are proud to sponsor and host a Society of Digital Agencies ("SoDA") meetup. We have a limited number of complimentary passes available for friends of Frankfurt Kurnit. Read more.
February 24 2016
Millennial Talent: Hiring, Retaining and Working with Your Company’s Future Leaders
Millennials born between 1980 and 1990 are fast becoming a growing influence in our workforce. To grow your business you need to hire, retain and manage this group as they are the future of any organization. Read more.
June 3 2015
Alternate Compensation Strategies
Gavin McElroy will give a talk along with a compensation consultant for the NYSSCPA on alternate compensation strategies.
May 14 2015
ACC-GNY 2015 Winter Celebration
Chris Chase and Gavin McElroy attend the Association of Corporate Counsel Greater New York (ACC-GNY) 2015 Winter Celebration. Frankfurt Kurnit will receive an award in recognition of ACC-GNY sponsorship at the event.
January 29 2015
Executive Compensation Trends Event
Gavin D. McElroy moderates an executive compensation panel discussion at Frankfurt Kurnit.
February 28 2013
Art Directors Club Start Up Event
Gavin McElroy represents Frankfurt Kurnit at the Art Directors Club event. Frankfurt Kurnit sponsors the event.
September 20 2012
Hot Topics in Employment Law
June 7 2012
Frankfurt Kurnit Hosts Sanders Consulting
Gavin McElroy and Bob Sanders, President of Sanders Consulting Group, lead a discussion on how to conduct business in an evolving business and legal climate at the Sanders Consulting New York New Business Energizer Event. Frankfurt Kurnit hosts the event.
June 9 2010
news & press
40 Frankfurt Kurnit Attorneys Named to Super Lawyers New York Metro List for 2023
Super Lawyers magazine lists 40 Frankfurt Kurnit attorneys in its 2023 NY-metro edition. Read more.
Frankfurt Kurnit in The Legal 500 2019
The Legal 500 praises four of our core practice groups: Marketing and Advertising; Media and Entertainment; Intellectual Property (Copyright); and Cyber Law (Data Privacy and Data Protection). The London-based directory spotlighted 18 of our attorneys individually: Gregory Boyd, Christopher Chase, Victoria Cook, Daniel M. Goldberg, Hayden Goldblatt, Jeremy Goldman, Richard Heller, Andrew Hurwitz, Sean Kane, Candice Kersh, Gavin McElroy, Brian G. Murphy, Edward H. Rosenthal and Maura Wogan. Jeffrey A. Greenbaum, Rick Kurnit and Terri Seligman are listed as “Leading Lawyers” in Advertising and Marketing. Hannah Taylor is listed as “Next Generation Lawyer” in Marketing and Advertising.
Moonves Demands CBS Arbitrate $120M Severance Denial
Law360 quotes Gavin McElroy on Les Moonves decision to take CBS to arbitration over their denial of his severance pay. Mr. McElroy states the arbitration will center on the details of Moonves’s contract and the investigators report based on his actions. (Behind paywall) View Article
3 Takeaways After #MeToo Fells CBS Chief Moonves
ESPN President John Skipper Resigns
Frankfurt Kurnit in The Legal 500 2017
The Legal 500, a London-based directory of leading lawyers, listed Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) in Tier 1 in its 2017 edition Read more.
Federal Court Blocks Overtime Rules and New York Proposes a New Overtime Rule
A federal court in Texas has halted nationwide preparations for the new FLSA overtime rule set to go into effect on December 1, 2016. That rule raised the salary basis required to maintain federal overtime exemptions from $455 per week to $913 per week, and included a mechanism for automatically updating the salary limits every three years. Read more.
New York City Passes New Law Governing Freelance Workers
There's big news for employers with offices in New York City. Read more.
Thirty-five Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2016
Super Lawyers listed thirty-five Frankfurt Kurnit attorneys in its 2016 edition. Read more.
Frankfurt Kurnit in The Legal 500 2016
The Legal 500, a London-based directory of leading lawyers, listed Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) in Tier 1 and Intellectual Property work (Copyright) in its 2016 edition. Read more.
Get Ready Now For New Overtime Rules
Important changes to federal overtime rules are right around the corner. Read more.
2016 International M&A Awards
Gavin McElroy was named by the 2016 International M&A Awards as the PR & Media Lawyer of the Year - USA.
Get Ready for New Minimum Wage and Family Leave Law Changes in New York
On April 4, 2016, Governor Cuomo signed into law amendments to the New York Labor and Workers' Compensation laws that raised the New York State hourly minimum wage to $15, and provided for paid-family-leave time for most employees. For some New York businesses, the first deadline for compliance is December 31, 2016. Read more.
Year-end Compliance: NYC Requires Certain Employers to Offer Transit Benefits
New York City's Commuter Benefits Law takes effect on January 1, 2016. Under the law, for-profit and nonprofit employers with 20 or more full-time non-union employees working in New York City must offer their full-time employees the opportunity to use pre-tax income to purchase qualified transportation fringe benefits. Read more.
Gavin McElroy in Reuters
New New York Law Expands Liability for Non-Payment of Wages
Here's some important news for persons owning interests in companies operating in New York that are registered in other states. Read more.
Gavin McElroy is Interviewed by the Troyanos Group
Gavin McElroy is interviewed by Dennis Troyanos of the Troyanos Group, a niche recruiting and consulting firm, about employment law. Please click here to listen to the interview, or click here to view a pdf of the interview transcript.
Thirty-three Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2015
Super Lawyers listed thirty-three Frankfurt Kurnit attorneys in its 2015 edition. Read more.
New Legal Rules for Unpaid Internship Programs
Your summer interns have only just arrived - and, as you may have heard, the law governing classification of interns has changed. Read more.
Thirty-one Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2014
Super Lawyers listed thirty-one Frankfurt Kurnit attorneys in its 2014 edition. Read more.
Can An Employee’s LinkedIn Account Affect Trade Secret Protection?
If your company safeguards its trade secrets but encourages employee social media use, you may want to review the recent California federal court decision in Cellular Accessories for Less, Inc. v. Trinitas LLC. Read more.
2014 Frankfurt Kurnit in The Legal 500
The Legal 500, a London-based directory of leading lawyers, recommended Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) and Intellectual Property work (Copyright) in its 2014 edition. Read more.
NYC Law Now Protects Interns Against Workplace Discrimination
Last week, New York City Mayor Bill de Blasio signed a bill amending the New York City Human Rights Law to provide that interns are now protected from workplace discrimination and harassment. Read more.
Earned Sick Time Act
On Wednesday February 26th, the New York City Council voted 46-to-5 to expand the Earned Sick Time Act that is scheduled to go into effect on April 1, 2014. Under the amended law, all businesses with at least five employees (or one domestic worker) must provide workers with five paid sick days a year. Read more.
Minimum Wage Increases and Reminders of Changes for the New Year for New York Employers
For those employers covered by New York's new Hospitality Wage Order, tip credit rules are also changing effective December 31, 2013. Read more.
Twenty-seven Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2013
Monitoring Employee E-mails
E-mail can be powerful evidence in a dispute, and whether employers and criminal investigators may use employee e-mail in litigation proceedings is a hot topic. A recent New York federal court decision outlined the current law in this area. Read more.
Hiring: New Law Protects Unemployed Job Applicants
Beginning June 11, 2013, a new New York City law aims to prohibit employers from basing hiring decisions on an applicant's unemployment status. The new law, which amends the New York City Human Rights Law, also bars job advertisements that require applicants to be employed. New York City employers should note the change in the law and take steps to ensure their hiring policies and procedures are in compliance. Here's a summary. Read more.
New I-9 Forms Take Effect May 8
On March 8, 2013, the U.S. Citizenship and Immigration Services published a revised Form I-9 for use in verifying employment eligibility. Read more.
When Do Writers Fall Within the FLSA “Creative” Exemption?
The Fair Labor Standards Act (FLSA) establishes minimum wage and overtime pay standards for employees. How you classify employees under the FLSA is critical: there's a lot of money involved, and a mistake can lead to audits, class action lawsuits, and unnecessary expense. Two recent cases have focused on an especially difficult area of classification law - the so-called "creative professional exemption." It's an area of particular import for owners and managers in creative industries. Read more.
Same-Sex Harassment Claim Will Go to Trial
Plaintiffs alleging sex discrimination in cases of same-sex harassment often have a more difficult row to hoe than plaintiffs complaining of opposite-gender harassment. For example, employers have sometimes been able to dismiss same-sex sexual harassment claims by arguing the offending words or actions did not express actual sexual desire or arise from perceived sexual orientation. But these arguments do not always work, as a New York employer learned this week. Read more.
Was $70,000 Salary Reduction a “Constructive Termination” - or Did Employee Resign?
When an employment situation deteriorates, one high-stakes question is whether an employer will have to make a contractually guaranteed severance payment. Severance payments can be substantial. But an employer who takes the position an employee resigned and is not entitled to severance may find itself in an expensive litigation. Read more.
Executive Compensation/Employment Agreement Checklist
The following questions are aimed at obtaining the maximum total compensation package and revealing any weaknesses in the proposed structure. Read more.
Safe Hiring: Get Applicant Consent Before Checking References
The old joke is that the assets of the agency go up and down in the elevator every day. In other words, people (along with clients and reputation) are an agency’s most important asset, and hiring and keeping key talent has never been more important. Read more.
How to Get the Best Talent
As an advertising lawyer, Gavin McElroy, who structures employment agreements for top management and key talent, has seen how successful agencies hire, motivate, and retain key talent. Here are three strategies to land that star (or soon-to-be star) employee. Read more.
Negotiating an Employment Relationship in Today’s Economy
Pricing Services to Increase Revenues
O’Dwyer’s PR published Gavin McElroy's article "Pricing Services to Increase Revenues" on its website.
Government Certification = Business
The federal government and many city and state governments have programs designed to increase the flow of contracts to minority-owned and women-owned businesses. A recent example of a firm winning status as a women-owned business is Public Communications Inc. of Chicago. It won the designation of "Women's Business Enterprise" from the Women's Business Development Center, Chicago, and is seeking similar recognition from city, county, state and federal offices. Read more.
Setup and Tax Advice for New Firms
PR professionals who strike out on their own face legal and accounting issues but they are by no means daunting.A sole proprietor will have far fewer issues than a group of PR people starting a business. Sole proprietor may make sense if the business is small and the owner has few assets. If you just do business under your own name, there's no need even to file a DBA (Doing Business As) form with the state or county. Read more.
Consider “Phantom Stock”
Smaller PR firms usually don't offer stock to employees because this raises complicated tax issues and minority ownership protection issues. It can also be costly to set up such a program. Also, PR firms may have to repurchase their own equity at a later date and take a financial hit. An alternative is "phantom stock" which lets employees share in the growth of a firm but eliminates the complications of actual stock. Read more.
Be Wary of Freelance ‘Solution’
During the 1990's, the New York Dept. of Labor audited many ad agencies and related businesses and forced many of them to re-classify some freelancers as employees. Litigation was used with some firms. The state wants individuals to be covered by unemployment and health insurance so they won't become a burden to the state. Read more.