Take Six Steps Before Licensing Animated Characters
Licensing animated characters raises a variety of complex issues. For example, what intellectual property rights does the licensor actually control? Is trademark protection available? What definitions will govern payments to the licensor? These are a few of the important questions licensees must consider before licensing an animated character. This article highlights some of the potential pitfalls for licensees of animated properties, and suggests six steps to help maximize one's investment. Read more.
August 7, 2004