
contact information
P (212) 826 5525
F (347) 438 2104
jgreenbaum@fkks.com
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areas of expertise
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Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, branded entertainment, and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance. Best Lawyers in America has twice named him "Advertising Lawyer of the Year" for the New York metro area.
Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, social media, sweepstakes and contests, union issues, network clearance, and global clearance issues. He helps clients negotiate virtually any type of advertising-related agreement, including advertising agency agreements, media buys, talent contracts, production agreements, intellectual property licenses, and sponsorships. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations and National Advertising Division and other self-regulatory proceedings.
In addition to being Chairman of the Global Advertising Lawyers Alliance, Mr. Greenbaum is a member of the Board of the International Advertising Association and the Chair of the IAA’s Public Policy Council. He has previously served as Chairman of the Committee on Consumer Affairs of the New York City Bar. He currently chairs the City Bar’s annual “Hot Topics in Advertising Law” program. He has also served as a Director and Secretary of the Brand Activation Association and has served as Co-Chairman of the Brand Activation Association’s law conference.
Mr. Greenbaum has been recognized for many years as a leading advertising lawyer by Best Lawyers in America, Chambers USA America's Leading Lawyers for Business, The Legal 500, and Super Lawyers. In addition, Best Lawyers in America named him “Advertising Lawyer of the Year” for the New York Metro area (2015, 2017) and “Copyright Lawyer of the Year” for the New York metro area (2019). The Legal 500 also gave him special recognition as a “Leading Lawyer” (2017-2020). Who’s Who Legal – Data also recognized him as a leading lawyer in Telecoms & Media (2019). He was also twice the recipient of the Brand Activation Association’s Beacon Award.
Mr. Greenbaum is a frequent speaker on advertising issues in the United States and around the world. He has spoken at the Federal Trade Commission’s "Protecting Kids' Privacy Online" workshop, the "FTC at 100" workshop, the FTC's "Rebate Debate" workshop, and at the FTC's "Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers" program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the Society of Digital Agencies, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the Global Advertising Lawyers Alliance, the American Bar Association, the New York State Bar Association, the New York City Bar, the New York County Lawyers Association, and many others.
Mr. Greenbaum has been quoted in publications such as The New York Times, The New York Post, The Washington Post, Advertising Age, Adweek, The Hollywood Reporter, CNBC, Mashable, FTC Watch, Law360, and many others. He has appeared on the CBS "Early Show" and Bloomberg Law. He participated in the symposium, “New Impressions on Advertising Law,” which was published in the Cardozo Arts & Entertainment Law Journal (2016). He is also the author of "Specific Corporate Compliance Challenges by Practice Area: Advertising" in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009). He has also served as the "Legalease" columnist for Shoot magazine for many years.
Mr. Greenbaum is a graduate of Brandeis University and Columbia University School of Law. He is a member of the Dean's Advisory Council at the University of Michigan Law School. He has also served as an adjunct faculty member at Parsons School of Design. He is admitted to practice in New York.
awards & recognition
2019 New York "Copyright Lawyer of the Year" by Best Lawyers in America
2015, 2017 New York "Advertising Lawyer of the Year" by Best Lawyers in America
Best Lawyers
Chambers USA America's Leading Lawyers for Business (Advertising)
The Legal 500 "Leading Lawyer" in Marketing & Advertising
New York-area Super Lawyers
Lexology’s List of Leading Influencers
BTI Client Service All Stars 2014
Brand Activation Association Beacon Award 2013
Promotion Marketing Association Beacon Award 2008
education
Brandeis University (BA, summa cum laude, Phi Beta Kappa, 1990)
Columbia University School of Law (JD, Harlan Fiske Stone Scholar, 1993)
videos
Advertising After the FTC's Operation Full Disclosure, presented by Jeffrey A. Greenbaum.
Jeffrey Greenbaum and Victoria Cook present “Legal Aid” for the SHOOT Directors/Producers Forum.
Upcoming Speaking Engagements
AMPPI’s Annual International Conference
Jeffrey A. Greenbaum speaks at AMPPI’s annual international conference on a panel entitled, “Advertising enforcement, the role of influencers.”
April 12 2021
NYCBA: Hot Topics in Advertising Law 2021
Jeffrey A. Greenbaum chairs the New York City Bar’s annual “Hot Topics in Advertising Law” program.
October 20 2021
Past Speaking Engagements
Consumer Reviews & Advertising
Jessica Carballo, Jeffrey A. Greenbaum and Terri Seligman present, "Consumer Reviews & Advertising" during a webinar for ProLawCLE.
March 26 2021
GALA Webinar: 4th Annual Hot Topics in Global Advertising Law
Jeffrey A. Greenbaum gives the opening remarks during GALA's, "4th Annual Hot Topics in Global Advertising Law" webinar.
March 19 2021
Hot Topics in Advertising Law in North America
Jeffrey A. Greenbaum is a speaker during the Global Advertising Lawyers Alliance webinar, "Hot Topics in Advertising Law in North America." More information and registration here.
February 24 2021
Complying with the FTC’s Green Guides and Other Hot Topics in Green Marketing
Jeffrey A. Greenbaum and Jordyn Eisenpress present, "Complying with the FTC’s Green Guides and Other Hot Topics in Green Marketing" during a webinar for ProLawCLE.
February 18 2021
Advertising & Consumer Reviews: Properly Sourcing, Moderating, and Using Consumer Reviews
Join Jessica Carballo, Jeffrey A. Greenbaum, and Terri Seligman as they discuss the key issues you need to consider when sourcing and using consumer reviews. Read more.
February 12 2021
IAA Fireside Chats: Global Advertising Law & Policy Issues
Jeffrey A. Greenbaum conducts the first program of the IAA "Fireside Chats" series with Stacy Feuer on Global Advertising Law & Policy Issues.
January 28 2021
PLI and GALA’s Global Advertising Law: Year in Review
Jeffrey A. Greenbaum is a speaker during the program "Global Advertising Law: Year in Review" presented by The Global Advertising Lawyers Alliance, in cooperation with the Practicing Law Institute. More information and registration here.
January 13 2021
Americas Advertising Law Year in Review
Jeffrey A. Greenbaum speaks during the webinar, “Americas Advertising Law Year in Review,” sponsored by the Global Advertising Lawyers Alliance. He will be joined by GALA members from Brazil, Canada, Ecuador, and Venezuela. For more information, and to register, contact sbess@galalaw.com.
October 29 2020
Connect 2020
Jeffrey A. Greenbaum speaks on a panel at the Connect 2020 conference on, “Ethics & Trust – Security Management, Data Management, Privacy Issues, IP Issues, Risk Management.” The conference is sponsored by the Confederation of Indian Industry, the Government of Tamil Nadu, and STPI - Ministry of Electronics and Information Technology, Government of India.
September 17 2020
Frankfurt Kurnit’s Fifth Annual (Now “Virtual”) Advertising Law Summit
Join us on June 18th for our Fifth Annual Advertising Law Summit. This will be our first virtual version. We will fill your screen with thought leaders from the FTC and our own ranks to tackle the most challenging legal and business issues facing advertisers today. Read more.
June 18 2020
COVID-19 & Consumer Protection – Global Advertising in a Time of Crisis
Jeffrey A. Greenbaum speaks during the Global Advertising Lawyers Alliance webinar, “COVID-19 & Consumer Protection: Global Advertising in a Time of Crisis.”
April 28 2020
2019 ANA/BAA Marketing Law Conference
Jeffrey A. Greenbaum and Brian G. Murphy present “The Advertising Lawyer and the Terrible, Horrible, No Good, Very Bad Day” at the 2019 ANA/BAA Marketing Law Conference in San Diego. More information here.
November 6 2019
Advertising Self-Regulation in the United States and Around the World
Jeffrey A. Greenbaum presents "Advertising Self-Regulation in the United States and Around the World" during a Practising Law Institute webinar. More information here.
October 31 2019
Advertising & the New Peruvian Healthy Food Law
Jeffrey A. Greenbaum speaks at the Global Advertising Lawyers Alliance's advertising law seminar “Advertising & the New Peruvian Healthy Food Law” in Lima, Peru. More information here.
October 25 2019
City Bar: 18th Annual Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum presents at the City Bar’s annual “Hot Topics in Advertising & Marketing Law” program.
October 18 2019
Significant Legal Issues of Advertising: International Perspective
Jeffrey A. Greenbaum speaks on “Promoting Good Online” at the "Significant Legal Issues of Advertising: International Perspective" seminar in Moscow, Russia, sponsored by the Global Advertising Lawyers Alliance.
September 16 2019
The Michael Harrison Interview Podcast
Jeffrey A. Greenbaum is a guest on The Michael Harrison Interview podcast. Michael Harrison interviews Mr. Greenbaum on advertising compliance, the FTC, influencers and social media.
June 14 2019
FTC’s Advertising Law Enforcement Highlights
Jeffrey A. Greenbaum and Lesley Fair, Senior Attorney, Federal Trade Commission present “FTC's Advertising Law Enforcement Highlights” during Frankfurt Kurnit’s Fourth Annual Advertising Law Summit at the Kimpton Hotel Eventi in New York.
June 10 2019
2019 AICP Week Boot Camp Series
Jeffrey A. Greenbaum is a panelist on “Lawyers on the Clock” during the Association of Independent Commercial Producers Business Affairs Boot Camp. More information here.
June 6 2019
International Counsel for Ad Self-Regulation Annual Meeting
Jeffrey A. Greenbaum speaks on “The Legal Environment: Latest Developments in Advertising Law Worldwide” at the International Counsel for Ad Self-Regulation annual meeting in Paris.
April 15 2019
2019 ANA Advertising Law & Public Policy Conference
Jeffrey A. Greenbaum presents "Social Media Platforms and Trust" and Brian G. Murphy presents "In-House Agency Challenges" at the ANA Advertising Law & Public Policy conference in Washington DC. More information here.
March 20 2019
A Dozen Advertising Law Tips for 2019: Society of Digital Agencies (SoDA)
Jeffrey A. Greenbaum and Brian G. Murphy present, “A Dozen Advertising Law Tips for 2019” for the Society of Digital Agencies (SoDA). Click here to view the presentation.
February 28 2019
Hot Topics in Advertising & Marketing Law Live Broadcast
Jeffrey A. Greenbaum and Matthew Vittone present “Hot Topics in Advertising & Marketing Law” during a live broadcast for the Federal Bar Association and myLawCLE.
November 15 2018
2018 ANA/BAA Marketing Law Conference
Frankfurt Kurnit sponsors the 2018 ANA/BAA Marketing Law Conference in Chicago. Rick Kurnit moderates "The Right of Publicity vs. Other Content Claims," Jeffrey A. Greenbaum and Brian G. Murphy co-moderate "Ten Major Contract Clauses Every Marketing Lawyer Can't Do Without" and Hannah E. Taylor presents "Avatars, Chatbots, and Other Daunting Futuristic Media." More information here.
November 7 2018
New York City Bar’s Annual Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum chairs the New York City Bar’s annual “Hot Topics in Advertising & Marketing Law” CLE program.
October 18 2018
Hot Topics in Advertising Law 2018
Jeffrey A. Greenbaum chairs the City Bar’s annual “Hot Topics in Advertising Law” program in New York City.
October 12 2018
Jeffrey A. Greenbaum Moderates an “Influencer Marketing” Panel in Budapest
Jeffrey A. Greenbaum moderates the panel, “Influencer Marketing,” in Budapest. The event is sponsored by the Global Advertising Lawyers Alliance. For more information, contact sbess@galalaw.com.
September 17 2018
Leading the Pack: Using Influencers & Social Media
Jeffrey A. Greenbaum speaks at “Leading the Pack: Using Influencers & Social Media” (live seminar in New York City and webinar) sponsored by Team.
July 31 2018
Be the Change: Frankfurt Kurnit’s Third Annual Advertising Law Summit
Changes in advertising law are inevitable. The changes come from regulators and self-regulators. They come from privacy and data security czars. They come from the courts. And they come from technology providers and platforms. Read more.
June 7 2018
Social Media Influencers and the FTC
Jeffrey Greenbaum speaks on the webinar “Social Media Influencers and the FTC” for the California Lawyers Association Intellectual Property section.
April 26 2018
Managing Partners Roundtable
Jeffrey A. Greenbaum speaks at “Managing Partners Roundtable: Emerging Technologies for Law Firms,” sponsored by the New York State Bar Association.
April 10 2018
ANA Law and Public Policy Conference
Candice Kersh presents “Inspiration vs. Infringement: Avoiding Liability in a Social Media World”, Jeffrey Greenbaum moderates an international panel of lawyers from the Global Advertising Lawyers Alliiance, “Getting to ‘Shi,” “Si,” “Oui,” and “Na’am” for Global Campaigns,” and Rick Kurnit presents "If the lawyers are uncomfortable with it, it must be a good ad" at the Association of National Advertisers Law & Public Policy Conference in Washington, DC.
March 15 2018
Advertising in the US and Around the World
Jeffrey A. Greenbaum speaks at “Advertising in the US and Around the World,” in New York City, sponsored by the Global Advertising Lawyers Alliance. For more information, or to register, contact Stacy Bess at sbess@galalaw.com.
March 14 2018
21st Century Legal Challenges for Advertising and Marketing in the Caribbean
Jeffrey A. Greenbaum speaks at the conference, “21st Century Legal Challenges for Advertising and Marketing in the Caribbean: The Impact of Intellectual Property Rights, Social Media, and Privacy.” The conference, sponsored by the Global Advertising Lawyers Alliance, will be held in Kingston, Jamaica. Jeffrey will be speaking on, “The Use of Influencers and Other Dos and Don’ts in Social Media” and “Legal Developments in Advertising Regulation in the Americas.” For more information, contact sbess@galalaw.com.
March 1 2018
A Dozen Advertising Law Tips for 2018
Jeffrey A. Greenbaum and Brian G. Murphy present “A Dozen Advertising Law Tips for 2018” at Shutters on the Beach in Santa Monica, California. More information can be found here.
January 31 2018
Cyber Law & Business Report
Jeffrey A. Greenbaum is on the Cyber Law & Business Report show with Bennet Kelley speaking about the FTC and Influencer Marketing. This program airs at 1PM ET on WebmasterRadio.fm. To listen to the show click here.
January 24 2018
SoDA: The Digital Society Influencers Presentation
Jeffrey A. Greenbaum speaks on a webinar about Influencers with Natalie Silverstein, VP, Brand, Marketing & Culture from Collectively for the Society of Digital Agencies. A link to the presentation can be found here.
December 5 2017
GALA Meeting of the Americas
Jeffrey A. Greenbaum speaks on the panel “Advertising in Social Media” during the Hot Topics in Global Advertising Law seminar at the Global Advertising Lawyers Alliance Meeting of the America's in Panama City.
November 30 2017
ASIPI Panama 2017
Jeffrey A. Greenbaum speaks at ASIPI Panama 2017 during the Work Sessions panel on Native Advertising. More information can be found here.
November 29 2017
2017 ANA/BAA Marketing Law Conference
Frankfurt Kurnit sponsors the ANA/BAA 39th Marketing Law Conference in Chicago. Rick Kurnit moderates "The Right of Publicity vs. Fake News and Other Content Claims", Jeffrey A. Greenbaum and Brian G. Murphy present "Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added Elements" and Hannah E. Taylor and Daniel Goldberg present "Chat Bots/Social Bots - Rewards & Risks". More information can be found here.
November 13 2017
2017 Hot Topics in Advertising Law
Jeffrey A. Greenbaum chairs the annual “Hot Topics in Advertising Law” program at the City Bar in New York City.
October 13 2017
Advertising and Marketing Law: Social Digital, Online Compliance Conference
Jeffrey A. Greenbaum presents “Going Global” at the “Advertising and Marketing Law: Social Digital, Online Compliance Conference” to the Ontario Bar Association.
October 4 2017
The State of Influencer Law in 2017
Jeffrey A. Greenbaum presents at "The State of Influencer Law in 2017" for Attention in Santa Monica, CA.
September 14 2017
#Fail: Legal Pitfalls of Social Media
Jeffrey A. Greenbaum will be speaking on “#Fail: Legal Pitfalls of Social Media” at the Beverly Hills Bar Association.
September 14 2017
Working Within the Shades of Gray: Frankfurt Kurnit’s Second Annual Advertising Law Summit
Legal questions confronting in house marketing lawyers rarely elicit simple "yes" or "no" answers. (If only they did!) More often than not — to the consternation of clients working on tight deadlines — the answer is "maybe" or "it depends" or "there's a risk." How do you help your marketing clients evaluate the risks and weigh them against potential rewards? Read more.
June 8 2017
AICP: Lawyers on the Clock
Jeffrey A. Greenbaum speaks at AICP: Lawyers on the Clock. The firm sponsors this annual event.
June 5 2017
SHOOTonline Directors/Producers Forum and New Directors Showcase 2017
Jeffrey A. Greenbaum and Victoria Cook present a seminar for SHOOTonline's Directors/Producers Forum 2017 focusing on the directors. The seminar will speak to contracts, career development, and branded content.
May 25 2017
IBC Legal: Advertising & Marketing Law Conference
Jeffrey A. Greenbaum speaks at the “Advertising & Marketing Law” conference in London, sponsored by IBC Legal. He will be speaking on “News from the US” and “Advertising and Marketing: The Global Perspective.”
May 4 2017
A Dozen Things You Need To Know About Advertising Law for 2017
Jeff Greenbaum and Brian Murphy from our New York office, and Daniel Goldberg from our new Los Angeles office, will lead a fun, fast-paced and informative discussion in which they discuss recent developments in advertising law at Shutters on the Beach in Santa Monica. For more information and to RSVP, click here. Read more.
February 21 2017
NYSBA Managing Partners Conference Series
Jeffrey A. Greenbaum speaks at the “Managing Partners Conference Series,” sponsored by the New York State Bar Association.
February 15 2017
PLI’s Global Advertising Law Year in Review
Jeffrey A. Greenbaum will be speaking at a “Global Advertising Law Year in Review” webinar, sponsored by the Practicing Law Institute.
January 19 2017
BAA - ANA Marketing Law Conference
Frankfurt Kurnit sponsors the BAA - ANA Marketing Law Conference in Chicago. Jeffrey A. Greenbaum, Rick Kurnit and Brian Murphy are presenting at the annual event.
November 9 2016
Frankfurt Kurnit Sponsors GALA Advertising Law Conference in Amsterdam
Frankfurt Kurnit Klein + Selz, Clearcast and the Dutch Advertising Code Authority co-sponsor GALA's Advertising Law Conference in Amsterdam. Jeffrey A. Greenbaum is GALA's current Global President.
November 3 2016
FTC Year in Review 2016
Jeffrey A. Greenbaum and Jeffrey Farmer (Senior Counsel from Re:Sources USA) will present an FTC Year in Review for Association of Corporate Counsel members at Frankfurt Kurnit.
October 26 2016
Hot Topics in Advertising Law 2016
Jeffrey A. Greenbaum chairs the 15th annual “Hot Topics in Advertising Law” program at the New York City Bar, in New York.
October 21 2016
Interactive Advertising Bureau
Jeffrey A. Greenbaum speaks at the Interactive Advertising Bureau’s “2016 IAB Global Summit” on “Legal Matters: Around the World of Policy, ePrivacy, and Digital Advertising Laws.” The event takes place in New York City.
September 29 2016
Jeffrey A. Greenbaum at the Advertising Bureau Global Summit
Jeffrey A. Greenbaum speaks about global advertising issues at the Interactive Advertising Bureau Global Summit in New York City.
September 28 2016
Intellectual Property Owners Association Annual Meeting 2016
Jeffrey A. Greenbaum speaks on a panel, “Brands Under Attack: How Brand Owners Can Save Face,” at the Intellectual Property Owners Association annual meeting in New York City.
September 13 2016
#SponsoredContent! What You Need to Know About the FTC Guidelines
Jeffrey A. Greenbaum speaks on "#SponsoredContent! What You Need to Know About the FTC Guidelines When Counseling Advertisers and Influencers in New Media" for the Beverly Hills Bar Association .
July 20 2016
Global Social Media Marketing
Jeffrey A. Greenbaum moderates a panel, “Global Social Media Marketing,” with lawyers from the Global Advertising Lawyers Alliance representing the United Arab Emirates, the United Kingdom, Costa Rica, and South Africa.
July 11 2016
AICP Week 2016
Jeffrey A. Greenbaum speaks at the AICP’s “Lawyers on the Clock” in New York City. The event is part of AICP Week.
June 9 2016
Change is Good (But Only If You Know About It) - What’s Ahead for Advertising Lawyers in 2016
Advertising law is changing all the time. There are changes from regulators, self-regulators and unions. Changes from social platforms and review sites. Changes from privacy and data security czars. Changes from courts and bar committees. To clear your campaigns with confidence, you need to stay ahead of the changes. Read more.
June 8 2016
Shoot Magazine Directors/Producers Forum 2016
Jeffrey A. Greenbaum speaks at the Shoot Magazine Directors/Producers Forum & 14th Annual New Directors Showcase at the DGA Theater in New York City. In a session entitled, “Role Reversal: Lawyer on the Witness Stand,” he will be interviewed by Shoot Editorial Director & Publisher Roberta Griefer. For more information and to request a seat at the event, please click here.
May 26 2016
Advertising & Marketing Law Conference
Jeffrey A. Greenbaum speaks at the 6th Annual Advertising & Marketing Law Conference in London, England.
April 28 2016
Hashtag Law – Legal Issues in Using Hashtags in Advertising and Social Media
Jeffrey A. Greenbaum and Hannah Taylor present the CLE "Hashtag Law – Legal Issues in Using Hashtags in Advertising and Social Media" for PLI.
March 17 2016
Everything You Always Wanted to Know About #Hashtags* *But Were Afraid to Ask
Jeffrey A. Greenbaum and Hannah Taylor present "Everything You Always Wanted to Know About #Hashtags* *But Were Afraid to Ask". Read more.
January 27 2016
Global Advertising Law Year in Review
Jeffrey A. Greenbaum moderates a call-in program, “Global Advertising Law Year in Review.” The program, sponsored by PLI, will feature updates on global advertising law developments from around the world.
January 13 2016
PLI Hashtag Briefing
Jeffrey Greenbaum and Hannah Taylor deliver a one hour briefing on hashtag use for PLI.
December 17 2015
Brand Activation Association (BAA) 37th Annual Marketing Law Conference
Jeffrey A. Greenbaum, Rick Kurnit and Brian Murphy moderate panels at "Walking the Line: Between Innovation and Regulation". The annual BAA Marketing Law Conference takes place November 9-11 at the Downtown Chicago Marriott.
November 9 2015
Motion Picture and Television Licensing in Today’s World: More Than Just Action Figures
Jeffrey A. Greenbaum speaks on "Motion Picture and Television Licensing in Today's World: More Than Just Action Figures," at the Practising Law Institute's Technotainment conference in New York City.
October 15 2015
Jeffrey A. Greenbaum at ADWKSF
Jeffrey A. Greenbaum is a featured speaker at ADWKSF on the panel, "Creative & Legal - Horror Stories & How to Avoid Them", presented by Ad 2 San Francisco and The San Francisco Egotist on Tuesday, October 13th.
October 13 2015
CLE and Cocktail Party with the Association of Corporate Counsel Members
Our Advertising Group hosts a CLE on FTC issues, and a cocktail party, for Association of Corporate Counsel members. Jeff Greenbaum and Shelly Paioff of Taboola will present on FTC developments.
October 8 2015
GALA Breakfast Seminar
Jeffrey A. Greenbaum will speak at GALA's Breakfast Seminar on "International Trends in Regulation and Self-Regulation in Digital Marketing".
June 20 2015
Hot Topics in Advertising Law 2015
Jeffrey A. Greenbaum speaks on "Special Topics in Advertising on Platforms" at the Practicing Law Institute's Hot Topics in Advertising Law 2015 in New York City.
June 3 2015
Negotiating Advertising Agency/Client Contracts
Jeffrey Greenbaum speaks on "Negotiating Advertising Agency/Client Contracts" at the Brand Activation Association's Business of Marketing Law Conference.
June 2 2015
SHOOT 2015 13th Annual New Directors Showcase
Jeffrey A. Greenbaum presents "Blurred Lines: What Everyone Should Know About the New World Of Native Advertising" at the SHOOT 2015 13th Annual New Directors Showcase. Register here.
May 21 2015
INTA: Emerging Issues in Native Advertising
Jeffrey A. Greenbaum moderates the Table Topic, "Emerging Issues in Native Advertising," at INTA's Annual Conference.
May 5 2015
Hot Topics in Advertising Law in Canada and the United States
The Global Advertising Lawyers Alliance (GALA) presents “Hot Topics in Advertising Law” in Toronto on April 20th, and New York on April 23rd. Jeffrey Greenbaum, Global Chairman of GALA, will speak on advertising law issues in the US. For more details on the event click here.
April 23 2015
FTC 2014 Advertising Year in Review
Jeffrey A. Greenbaum hosts the CLE "FTC 2014 Advertising Year in Review" in our boardroom. Please click here for more information and to RSVP.
February 6 2015
Conducting Global Sweepstakes & Contests
Jeffrey A. Greenbaum moderates the Practising Law Institute's "Conducting Global Sweepstakes & Contests" webcast.
January 13 2015
Disclosures in Advertising
Jeffrey A. Greenbaum presents a CLE on the "FTC's New Focus on Disclosures in Advertising" at Frankfurt Kurnit. Register here.
December 12 2014
International Seminar on Advertising Law
Jeffrey A. Greenbaum and Brian Murphy present "Advertising and Social Media" at the Global Advertising Lawyers Alliance's International Seminar on Advertising Law in Mexico City.
December 4 2014
ANA Legal Affairs Committee meeting
Jeffrey A. Greenbaum speaks on "What's Hot at the FTC" at the ANA Legal Affairs Committee meeting.
November 12 2014
Crossing Borders Without Crossing the Line - Global Advertising Compliance
Jeff Greenbaum moderates "Crossing Borders Without Crossing the Line - Global Advertising Compliance" at the 36th Annual BAA Marketing Law Conference in Chicago.
November 7 2014
Global Advertising Lawyers Alliance and the Swedish Marketing Managers
Jeffrey A. Greenbaum speaks on social media issues at an online advertising program sponsored by the Global Advertising Lawyers Alliance and the Swedish Marketing Managers, in Stockholm, Sweden.
October 10 2014
Native Advertising – A Look at US Legal, Regulatory, and Business Developments
Rick Kurnit presents "'Native Advertising' - a look at US Legal, Regulatory, and Business Developments" at Lewis Silkin LLP in London.
October 7 2014
BBB Self-Regulation Conference
Jeffrey A. Greenbaum speaks at the BBB Self-Regulation Conference in Washington D.C., and moderates a panel on "Self-Regulation in a Global Economy: Barriers and Opportunities."
June 24 2014
Business Affairs Boot Camp
Jeffrey A. Greenbaum speaks at a "Business Affairs Boot Camp" sponsored by the AICP.
June 12 2014
Global Advertising: Advertising Law in the UK
Jeffrey A. Greenbaum and Brinsley Desden of Lewis Silken provide an overview of the rules governing advertising to consumers in the United Kingdom, with a special emphasis on social media. This program is co-sponsored by the Global Advertising Lawyers Alliance, and will take place at Frankfurt Kurnit from 9:00AM to 10:00AM.
June 2 2014
Law Seminars International: Call from Anywhere for a 90 Minute Expert Analysis
Jeffrey A. Greenbaum moderates a call-in program on "Legal Issues in Ambush Marketing". In addition to the United States, the panel includes lawyers from Canada, The Netherlands, South Africa, and Brazil. The program is sponsored by Law Seminars International and the Global Advertising Lawyers Alliance.
May 19 2014
SocialMedia.org
Jeffrey A. Greenbaum speaks on "Breaking news: What Katherine Heigl's lawsuit means for your brand" for socialmedia.org.
April 15 2014
ASIPI Conference
Jeffrey A. Greenbaum speaks on "Green Marketing, Antisocial Behavior, and Viral Marketing" at the ASIPI conference in Punta Cana.
December 2 2013
Brand Activation Association (BAA) Marketing Law Conference
Jeffrey A. Greenbaum, Rick Kurnit, and Greg Boyd speak at the 35th Annual BAA's "Marketing Law Conference" in Chicago. Frankfurt Kurnit sponsors the conference, one of the largest in the world for brand marketers and their agencies.
November 18 2013
Association of Independent Commercial Producers: Lawyers on the Clock
Jeffrey A. Greenbaum speaks on advertising and commercial production issues at "Lawyers on the Clock," sponsored by the Association of Independent Commercial Producers, in New York City.
November 4 2013
Hot Topics in Advertising & Marketing Law
Jeffrey A. Greenbaum chairs the New York City Bar’s annual "Hot Topics in Advertising & Marketing Law" event.
October 23 2013
Licensing IP and Technology
Jeffrey A. Greenbaum speaks at the "Licensing IP and Technology" conference in Seattle, Washington.
August 15 2013
Meet the Regulators
Jeffrey A. Greenbaum hosts a "Meet the Regulators" breakfast, sponsored by the Brand Activation Association. The event features Bill Effron, Director of the FTC’s Northeast Region, Jane Azia, Director of the New York Attorney General’s Consumer Frauds Bureau, and Marla Tepper, General Counsel of the New York City Department of Consumer Affairs.
May 13 2013
Hot Topics in Social Media Marketing
Jeffrey Greenbaum moderates a discussion at the INTA Annual Meeting in Dallas, Texas regarding the latest "Hot Topics in Social Media Marketing".
May 5 2013
news & press
FTC Gears Up to Tackle ‘Novel Harms of the Digital Economy’
Digital News Daily quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s new approach to regulations and rulemaking. View Article
Week Ahead in Intellectual Property: March 15, 2021
Reuters mentions Jeffrey A. Greenbaum and the Global Advertising Lawyers Alliance's 4th Annual Hot Topics in Global Advertising Law webinar. (Behind paywall) View Article
Town Sports International: NYAG Settles With New York Sports Clubs and Lucille Roberts Over Pandemic-Related Cancellation Charges
MarketScreener shared Jeffrey A. Greenbaum’s blog post, “NYAG Settles With New York Sports Clubs And Lucille Roberts Over Pandemic-Related Cancellation Charges.” View Article
MLRC MediaLawDaily
The Media Law Resource Center’s MediaLawDaily newsletter shared Rebecca Tushnet’s blog post coverage of GALA’s “Hot Topics in Advertising Law in North America” webinar. Jeffrey A. Greenbaum is quoted on online disclosures and green guides. View Article
Courts, FTC May Differ On Sponsored Product Review
Law360 publishes Jeffrey A. Greenbaum’s article, “Courts, FTC May Differ on Sponsored Product Reviews.” (Behind paywall) View Article
Media Law International Praises Frankfurt Kurnit 2021
Media Law International ranks Frankfurt Kurnit as “Tier 1” in its specialist guide of global leaders in media law for 2021. The guide praises Jeffrey A. Greenbaum and S. Gregory Boyd individually. View Article
As Fashion Contemplates Reshoring, a Look at What “Made in USA” Means
The Fashion Law quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s enforcement of misleading “Made in the USA” claims. View Article
The Regulatory Issues Madison Avenue May Face in 2021
The Wall Street Journal quotes Jeffrey A. Greenbaum on potential updates to the Federal Trade Commission’s guides in the new year. View Article
Removing Bad Reviews Might Deceive Consumers, FTC Suggests
MediaPost quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s view that removing negative reviews may mislead consumers. View Article
Thirty-five Frankfurt Kurnit Attorneys Named to Super Lawyers Metro List for 2020
The list includes: Christopher R. Chase, Victoria Cook, Lisa E. Davis, Catherine M.C. Farrelly, Michael P. Frankfurt, Hayden Goldblatt, Jeffrey A. Greenbaum, John B. Harris, Richard B. Heller, Richard Hofstetter, Nicole Hyland, Candice Kersh, Rick Kurnit, Brian E. Maas, Richard Maltz, Jeffrey Marks, Kimberly Maynard, Mark Merriman, Ronald C. Minkoff, Brian G. Murphy, Edward H. Rosenthal, Terri Seligman, Thomas D. Selz, Barbara E. Shiers, Wendy Stryker, Linda Wank, S. Jean Ward, Craig Whitney and Maura Wogan. Marcie Cleary, Christina Jenkins, Sasha Levites, Tyler Maulsby, Adam Osterweil and Rachel Santori are listed as “Rising Stars.” Read more.
NBCUniversal Ad Boss Linda Yaccarino is Getting a New Role
Business Insider quotes Jeffrey A. Greenbaum on Linda Yaccarino’s new expanded role as global chair of advertising and partnerships at NBCUniversal. (Behind paywall) View Article
United States: Facebook Pulls Trump Ads Connecting COVID-19 To The Acceptance Of Refugees
One News Page shared Jeffrey A. Greenbaum’s blog post “Facebook Pulls Trump Ads Connecting COVID-19 to the Acceptance of Refugees.” View Article
The Best Lawyers in America 2021
We are pleased to report that Best Lawyers — the oldest and one of the most respected peer reviewed lawyer recommendation services — continues to recommend Frankfurt Kurnit. Read more.
How Does the FTC’s Proposed New “Made in USA” Rule Work?
The Fashion Law quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s proposed “Made in USA Labeling” rule. View Article
IAA Launches First-Ever “Global Privacy Laws Handbook” Over Virtual Book Launch
The Daily Star, The Free Press Journal (view article) and Advertising & Media Insider India (view article) mention Jeffrey A. Greenbaum and Daniel Goldberg in their coverage of the International Advertising Association and Global Advertising Lawyers Association’s virtual book launch. View Article
IAA - GALA Privacy Laws Handbook Launch
Jeffrey A. Greenbaum and Daniel Goldberg spoke during the International Advertising Association and Global Advertising Lawyers Association’s Privacy Laws Handbook launch. Watch the recording here.
Town Sports International: AGs Target Health Clubs For Charging Fees While Closed
MarketScreener shared Jeffrey A. Greenbaum’s blog post “Town Sports International: AGs Target Health Clubs For Charging Fees While Closed.” View Article
Frankfurt Kurnit in Chambers 2020
For the sixteenth consecutive year Chambers and Partners included Frankfurt Kurnit practice groups & attorneys. The 2020 guide praised our Advertising, Entertainment and Intellectual Property practices. In addition, 14 of our attorneys are ranked individually. Read more.
Online Retailer Fashion Nova Settles With FTC Over Refunds, Shipping Delays
MediaPost Raw quotes Jeffrey A. Greenbaum on the FTC’s recent complaint against online retailer Fashion Nova over their failure to properly refund customers. Mr. Greenbaum notes this case is a warning to other online retailers. View Article
Michigan Should Revoke Restrictions On Ads By Big-Box Retailers, Industry Argues
MediaPost quotes Jeffrey A. Greenbaum on the Michigan Governor’s order restricting advertisements. View Article
Global Advertising Lawyers Alliance to Host COVID-19 & Consumer Protection Webinar
Shoot Online mentions the Global Advertising Lawyers Alliance webinar, “COVID-19 & Consumer Protection: Global Advertising in a Time of Crisis.” Jeffrey A. Greenbaum is a speaker during the webinar. View Article
FTC To Review Influencer Marketing
Digital News Daily quotes Jeffrey A. Greenbaum on the Federal Trade Commission’s review of its endorsement guides. Mr. Greenbaum notes substantial revisions will come out of the review. View Article
FDA Plans To Study Influencer Marketing
Digital News Daily quotes Jeffrey A. Greenbaum on the Food and Drug Administration’s plan to examine the effectiveness of disclaimers on social media for pharmaceuticals. Mr. Greenbaum notes the evidence from the experiment will be influential and help the Federal Trade Commission with their guidelines. View Article
Tavis Smiley’s PBS Firing Puts Hollywood Morals Clauses on Trial
The Hollywood Reporter quotes Jeffrey A. Greenbaum on the importance of morals clauses. View Article
Leaders League Intelligence Report 2019
Leaders League lists Frankfurt Kurnit in the top tier of their intelligence report as a leading firm in Advertising & Marketing. Jeffrey A. Greenbaum, Rick Kurnit and Terri Seligman are listed as key figures. View Article
For Frankfurt Kurnit, Firm’s Focus on ‘A Few Key Practice Areas’ Drives Growth
The New York Law Journal interviews Jeffrey A. Greenbaum as part of their Q&A series with midsize firm leaders. Mr. Greenbaum discusses the firm culture and future plans ahead. (Behind paywall) View Article
Frankfurt Kurnit Klein & Selz Unveils New HQ
New York Business Journal covers Frankfurt Kurnit’s move to 28 Liberty Street in downtown Manhattan and quotes Managing Partner Jeffrey A. Greenbaum on the new space. (Behind paywall) View Article
Thirty-one Frankfurt Kurnit Attorneys Named to Super Lawyers Metro List for 2019
Super Lawyers magazine lists thirty-two Frankfurt Kurnit attorneys in its 2019 NY-area edition. Read more.
You Guys Suck! The Dos and Don’ts of Comparative Advertising
Ad Age quotes Jeffrey A. Greenbaum on what marketers should do if they think they’ve been wronged by a competitor. Mr. Greenbaum suggests calling the competitor and asking them to change the ad in question. View Article
The FTC’s Rules for ‘Made in USA’ Marketing are Getting a Fresh Look
Ad Age covers the latest edition of their Marketer’s Brief podcast featuring Jeffrey A. Greenbaum. Mr. Greenbaum discusses how regulators are strengthening rules related to false “Made in the USA” marketing claims. View Article
Ad Age Marketer’s Brief Podcast
Jeffrey A. Greenbaum is a guest on the Marketer’s Brief podcast discussing why regulators may soon be tightening rules on “Made in the USA” marketing claims and what consumer protection authorities are monitoring during the back to school shopping season. Listen here.
Trump Administration Appeals Decision on Drug Pricing in TV Ads
Bloomberg Law quotes Jeffrey A. Greenbaum on the challenges the Trump administration faces in their appeal of the court decision to not require drug makers to include list prices for drugs in TV advertising. View Article
Drugmakers Face Tough Free Speech Fight on List Prices in TV Ads
Bloomberg Law quotes Jeffrey A. Greenbaum on pharmaceutical companies challenging a new government rule requiring them to disclose drug list prices in TV ads. Mr. Greenbaum notes the lawsuit raises important questions about the new rule and if it’s going to be alleviated by the requirements. (Behind paywall) View Article
The Michael Harrison Interview Podcast Features Jeffrey A. Greenbaum
Jeffrey A. Greenbaum was the featured guest on The Michael Harrison Interview podcast. Jeff spoke about advertising compliance, the FTC, influencers and social media. Listen to the podcast here. Talkers also highlights the podcast. View Article
SHOOT New Directors Showcase Event Features Insights from Two-Time DGA Award Winner Matthew Heineman
Shoot Online mentions Jeffery A. Greenbaum in its overview of the 17th Annual New Directors Showcase Event. Mr. Greenbaum spoke about arising legal issues between advertising and entertainment. View Article
Frankfurt Kurnit in The Legal 500 2019
The Legal 500 praises four of our core practice groups: Marketing and Advertising; Media and Entertainment; Intellectual Property (Copyright); and Cyber Law (Data Privacy and Data Protection). The London-based directory spotlighted 19 of our attorneys individually: Gregory Boyd, Christopher Chase, Victoria Cook, Tanya Forsheit, Daniel M. Goldberg, Hayden Goldblatt, Jeremy Goldman, Richard Heller, Andrew Hurwitz, Sean Kane, Candice Kersh, Gavin McElroy, Brian G. Murphy, Edward H. Rosenthal and Maura Wogan. Jeffrey A. Greenbaum, Rick Kurnit and Terri Seligman are listed as “Leading Lawyers” in Advertising and Marketing. Hannah Taylor is listed as “Next Generation Lawyer” in Marketing and Advertising.
Top 5 Global Issues Among Ad Self-Regulatory Bodies
Marklives mentions Jeffrey A. Greenbaum and his GALA presentation about global advertising trends. View Article
SHOOT Sets Panels and Announces Sponsors for May 30th New Directors Showcase Event At The DGA, NYC
Shoot Online mentions Jeffrey A. Greenbaum as a speaker on the “Living on the Cutting Edge of Content” panel at the SHOOT 2019 New Directors Showcase. View Article
Media Moves
The Media Online mentions the Global Advertising Lawyers Alliance third annual advertising law seminar in their media moves section. Jeffrey A. Greenbaum is quoted. View Article
New Edition of Global Advertising Law Book Now Available
BizCommunity quotes Jeffrey A. Greenbaum about the second edition release of the Global Advertising Lawyers Alliance book “Advertising Law: A Global Legal Perspective.” The book provides an overview of laws governing advertising and marketing in more than 65 countries. View Article
NY Attorney General Declares Selling Fake Social Media Followers Is Illegal
The Hollywood Reporter, New York Post, and MediaPost quote Jeffrey A. Greenbaum on the recent New York Attorney General enforcement action against a vendor of fake social media followers.
TechGC’s Good Counsel Newsletter
TechGC’s Good Counsel newsletter featured blog posts from Jeffrey Greenbaum, Rick Kurnit and Terri Seligman. View the blog here.
Influencers Beware: Feds Crack Down on Celebrities Shilling Digital Currency
The Hollywood Reporter quotes Jeffrey A. Greenbaum about SEC restrictions over celebrity advertising of digital currency. View Article
Law Firm Leaders: Frankfurt Kurnit’s Jeffrey Greenbaum
Law360 interviewed our managing partner Jeffrey A. Greenbaum about Frankfurt Kurnit's culture and growth as a midsize firm. (Behind paywall) View Article
Influencer Marketing’s Wake-Up Call
ANA Magazine quotes Jeffrey A. Greenbaum about how to avoid influencer marketing fraud. View Article
How Legal Beagles Help Marketers: Q&A With Brian Murphy
The Marketing Insider interviews Brian G. Murphy about his upcoming speaking engagement with Jeffrey A. Greenbaum at the Association of National Advertisers annual Marketing Law Conference in Chicago. View Article
Thirty-four Frankfurt Kurnit Attorneys Named in Super Lawyers Magazine for 2018
Super Lawyers magazine lists thirty-four Frankfurt Kurnit attorneys in its 2018 edition. Read more.
The Best Lawyers in America 2019
We are pleased to report that Best Lawyers — the oldest and one of the most respected peer reviewed lawyer recommendation services — continues to recommend Frankfurt Kurnit. Read more.
Cuba Issues Consumer Protection Rules
The World Trademark Review quotes Jeffrey Greenbaum on Cuba’s new consumer protection rules. View Article
Media Law International Praises Frankfurt Kurnit Media Practice
Media Law International ranks Frankfurt Kurnit in “Tier 2” in its specialist guide of global leaders in media law. The guide praises Jeffrey A. Greenbaum and S. Gregory Boyd individually. View Article
SHOOT New Directors Showcase Event Features Insights From Filmmaker Amir Bar-Lev, Cross-section Of Industry Pros
SHOOT online mentions Jeffrey Greenbaum as a panelist for the session “Embracing Change: Inclusion; Tapping Into The Freelance Talent Pool; Agency, Client and Production Company Relationships; New Opportunities” during SHOOT’s New Directors Showcase Event in New York. View Article
“Made in the U.S.A.” Claims Continue to be Scrutinized
In 2016, California amended Section 17533.7 of the California Business and Professions Code ("Section 17533"), liberalizing the standard for selling products labeled "Made in U.S.A" to California consumers. Read more.
Electronic Retailing Association Government Affairs Conference Fly-In
The AP Washington Report mentions Jeffrey Greenbaum as a speaker at the ERA’s Government Affairs Conference Fly-In in Washington, DC. Mr. Greenbaum moderated a panel on trending topics in direct response advertising. (Behind paywall) View Article
Frankfurt Kurnit in Chambers 2018
For the fourteenth consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit. Chambers USA ranked us for our: Advertising, Media & Entertainment and Intellectual Property practices. Read more.
AT&T Mobility Ruling Won’t Fill Net Neutrality Void
Law360 quotes Jeffrey A. Greenbaum on internet service providers and how their services must be accurately disclosed when advertising to consumers. (Behind paywall) View Article
FTC Issues a $2 Million Reminder to Ad Agencies
The Federal Trade Commission ("FTC") and the State of Maine have announced a $2 million dollar settlement with ad agency Marketing Architects, Inc. ("MAI") for deceptive weight-loss claims. Read more.
Social Media, Internet Influence Up for Discussion at Seminar
The Jamaica Observer mentions Jeffrey A. Greenbaum as one of the presenters at the Caribbean Advertising and Marketing Law Seminar on March 1st. View Article
Paparazzi vs. Stars: Who Owns That Instagram Pic?
The Hollywood Reporter quotes Jeffrey A. Greenbaum on celebrities use of paparazzi photos on social media. View Article
lndian Government Aims to Combat Misleading Advertising
Business Report International and The Global Media Post quoted Jeffrey A. Greenbaum on false advertising. Mr. Greenbaum notes endorsers maybe held liable for participating in misleading advertising.
Attorneys Greenbaum, Murphy to Lead Advertising Law Discussion in Santa Monica
Shoot Online features Jeffrey A. Greenbaum and Brian G. Murphy’s event “A Dozen Advertising Law Tips for 2018”. View Article
FTC: ‘Common Sense’ Techniques Improve Ad Disclosures
MediaPost quoted Jeffrey A. Greenbaum on the FTC’s new report about online consumer advertising. Mr. Greenbaum notes the FTC wants to make sure consumers understand what they see while looking at online content. View Article
October/November Sports Industry News
Here's what's happening at the intersection of sports, marketing, and entertainment law. Read more.
Feds Crack Down on Social Media “Influencers” Over Instagram Plugs
The Hollywood Reporter quoted Jeffrey A. Greenbaum on recent FTC enforcement action against influencers who fail to disclose their connections to brands. View Article
FTC Issues New Endorsement Guides, Takes Hard Line On Disclosures
Jeffrey A. Greenbaum is quoted by Digital News Daily about the Federal Trade Commission’s updated Endorsement Guide. Mr. Greenbaum notes that influencers on social media are a high priority in the new guide and disclosure is important when posting endorsements. View Article
FTC Announces Reforms to Its Investigative Process
Recently, the FTC announced a set of internal reforms intended to improve the process by which the Commission investigates unfair, deceptive and fraudulent business practices. The reforms relate to the Civil Investigative Demands ("CID") that the FTC's Bureau of Consumer Protection issues to request information from investigation targets. Read more.
The Best Lawyers in America 2018
Best Lawyers "Best Law Firms" ranked Frankfurt Kurnit nationally in "Tier 1" in Advertising, Copyright, Entertainment - Motion Pictures and Television, and Trademark Law, "Tier 2" in Litigation - Intellectual Property, Media Law, and Trusts & Estates Law, and "Tier 3" in Commercial Litigation and Regulatory Read more.
Fashion Companies Must Disclose Retouching of Photographs in France
The Global Legal Post quoted Jeffrey A. Greenbaum on a new French advertising law. Mr. Greenbaum notes that advertisers should begin thinking about including disclosures and consider whether disclosures will have an impact on models' decisions to particpate in campaigns that are retouched. View Article
Frankfurt Kurnit in The Legal 500 2017
The Legal 500, a London-based directory of leading lawyers, listed Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) in Tier 1 in its 2017 edition Read more.
Frankfurt Kurnit in Chambers 2017
For the thirteenth consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit. Chambers USA ranked us for our: Advertising: Transactional & Regulatory, Intellectual Property: Trade Mark & Copyright, Media & Entertainment: Entertainment Litigation, and Media & Entertainment: Film, Music, Television & Theater work. Read more.
SHOOT Directors/Producers Forum: Legal Aid
SHOOT’s Directors/Producers Forum and evening New Directors Showcase, both held at the DGA Theatre in NYC on Thursday, May 25, offered a wide range of insights and observations, as well as substantive exposure for up-and-coming filmmaking talent. The Forum featured Jeff Greenbaum and Victoria Cook. Here’s a rundown of Forum proceedings. Read more.
FTC “Influencer” Letters Shed More Light on “Clear and Conspicuous”
The FTC staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationship to brands when promoting or endorsing products through social media. Read more.
Don’t Have the Budget for a Celebrity Instagrammer?
CNBC quoted Jeff Greenbaum on the use of influencers by brands on social media. View Article
Honesty is Not the Same as Full Disclosure: the FTC’s Recent Letters to Influencers
The FTC staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationship to brands when promoting or endorsing products through social media. Read more.
Will FTC Crack Down On Instagram Ads?
MediaPost’s Policy Blog quoted Jeffrey Greenbaum on recent FTC action focusing on advertisers’ use of influencers. View Article
FTC Policy Statement Focuses on Homeopathic Health Claims
Last week, the Federal Trade Commission issued its new "Enforcement Policy Statement on Marketing Claims for Over-the-Counter (OTC) Homeopathic Drugs," as well as a staff report on a workshop that the Commission held last year on OTC homeopathic drug advertising. Read more.
Global Examples of Advertising to Avoid
Jeffrey A. Greenbaum is quoted in Biz Community's Advertising News article, "Global Examples of Advertising to Avoid". View Article
Thirty-five Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2016
Super Lawyers listed thirty-five Frankfurt Kurnit attorneys in its 2016 edition. Read more.
Jeffrey A. Greenbaum featured in Mashable
Jeffrey A. Greenbaum is featured in the Mashable article, "Watchdog group says Kardashians don't disclose ads on social media, violating FTC rules". View Article
The Best Lawyers in America 2017
In its 2017 edition, Best Lawyers "Best Law Firms" ranked Frankfurt Kurnit nationally in "Tier 1" in Advertising, Copyright, Entertainment - Motion Pictures and Television, and Trademark Law, "Tier 2" in Litigation - Intellectual Property, Media Law, and Trusts & Estates Law, and "Tier 3" in Commercial Litigation and Regulatory Enforcement Litigation. Read more.
Brazil Enacts New Ambush Marketing Laws
TheMarketingSite and Engineering News quote Jeffrey A. Greenbaum in the article, "Brazil Enacts New Ambush Marketing Laws". Read more here and here.
Frankfurt Kurnit in The Legal 500 2016
The Legal 500, a London-based directory of leading lawyers, listed Frankfurt Kurnit for Media, Technology & Telecom work (Marketing and Advertising) in Tier 1 and Intellectual Property work (Copyright) in its 2016 edition. Read more.
Frankfurt Kurnit in Chambers 2016
For the twelfth consecutive year Chambers USA America's Leading Lawyers for Business recognized Frankfurt Kurnit. Chambers USA ranked us for our: Advertising: Transactional & Regulatory, Intellectual Property: Trademark & Copyright, Media & Entertainment: Entertainment Litigation, and Media & Entertainment: Film, Music, Television & Theater work. Read more.
SHOOT Directors/Producers Forum Features Producer Perspectives, Content & Technology, Legal Issues
Jeffrey A. Greenbaum is quoted in coverage of Shoot's afternoon Directors/Producers Forum and evening New Directors Showcase, both held at the DGA Theatre in New York. View Article
14th Annual Global Advertising Alliance Meeting
BizCommunity quotes Jeffrey A. Greenbaum, GALA's Global Chairman on the 14th Annual Global Advertising Alliance Meeting here.
FTC Settles First Native Advertising Case Against Fashion Retailer
Less than three months after issuing guidance to marketers on native advertising, the FTC has brought and settled its first native advertising case against national retailer Lord & Taylor. Read more.
Jeffrey Greenbaum featured in Legal Marketing Launch Podcast
Jeffrey A. Greenbaum is interviewed about business development strategies on the Legal Marketing Launch Podcast. View Article
Cardozo Law Advertising Conference Panel 2: Native Advertising
Jeffrey A. Greenbaum and Rick Kurnit are quoted in Rebecca Tushnet's coverage of Cardozo's Law Advertising Conference Panel on Native Advertising. View Article
FTC Brings Action Against Glue Manufacturer Over “Made in USA” Claims
When can a marketer claim that its products are "Made in the USA" if the products contain foreign materials? A recent FTC action provides guidance. Here's what happened. Read more.
Peyton Manning and Budweiser Controversy
Jeffrey Greenbaum is quoted in Mashable,The Washington Post and Media Life Magazine on the budding controversy over Peyton's Manning's post-game endorsement of Budweiser beer.
FTC Cracks Down on False ‘Biodegradable’ Product Claims
Jeffrey A. Greenbaum is quoted in the FTC Watch article, "FTC Cracks Down on False ‘Biodegradable’ Product Claims". View Article
NAD Scotts Decision: Marketers - Not Customers - Are Responsible for Online Review Compliance
Encouraging customers to write product reviews is a common and effective marketing tactic. But the disclosure requirements are significant. And a mistake can rankle competitors and lead to scrutiny by regulators or self-regulatory bodies such as NAD. That's what recently happened to The Scotts Company ("Scotts") when United Industries Corporation ("United Industries"), the maker of the Spectracide line of household insect and weed control products, challenged a sweepstakes promotion for the company's competing Ortho Home Defense, Ortho Bug-B-Gon, and Ortho Weed-B-Gon products. Here's what happened. Read more.
FTC Challenges Consumer Gag Clauses as Unfair Practices.
In two recent matters, the Federal Trade Commission ("FTC") challenged so-called gag clauses or non-disparagement provisions incorporated in contracts between marketers and consumers, alleging that prohibiting consumers from publishing negative reviews about the marketer is an unfair practice in violation of Section 5 of the FTC Act. Read more.
New Irish Advertising & Marketing Code
Jeffrey A. Greenbaum is quoted in the Bizcommunity.com article, "New Irish Advertising & Marketing Code". View Article
Risk Management: New Patent Insurance Will Help Marketers Fight Claims from “Trolls”
In August 2015, the Association of National Advertisers (ANA) announced a groundbreaking program to provide patent insurance to its members. Read more.
Marketer Sued By FTC For Trying To Suppress Bad Reviews
Jeffrey Greenbaum is quoted in the Daily Online Examiner article, "Marketer Sued By FTC For Trying To Suppress Bad Reviews". View Article
Thirty-three Frankfurt Kurnit Attorneys Named “Super Lawyers” for 2015
Super Lawyers listed thirty-three Frankfurt Kurnit attorneys in its 2015 edition. Read more.
The Best Lawyers in America 2016
Best Lawyers recognized our firm and 17 of our attorneys in their 2016 list. Read more.
Senators Steamed Over Faux Events Honoring Veterans
Jeffrey A. Greenbaum is quoted in the FTC Watch article, "Senators Steamed Over Faux Events Honoring Veterans". (Article behind a paywall) View Article
Why Women Quit
Jeffrey A. Greenbaum and Terri Seligman were quoted in Working Mother magazine's article analyzing why two thirds of female associates leave a new law firm job within five years. View Article
Global Food Marketers Take Note: Chile to Restrict Food Ads to Kids
Jeffrey Greenbaum was featured in the Katy on the Hill article, "Global Food Marketers Take Note: Chile to Restrict Food Ads to Kids". View Article